Senior Product Marketing Manager

Your Job

The Senior Product Marketing Manager is responsible for developing core product marketing positioning, messaging and assets as well as sales and marketing tools across Footwear for sell-in with retailers and to support our direct-to-runner channels.

You will play a key role in defining how Brooks translates our product technology into messaging and stories that resonate with the consumer.

In this role, you will work closely with our innovation team and product leaders to gain an in depth understanding of our product vision in order to shape and define product positioning strategies.

Working with the Product Line Managers as well as the internal creative, sales and marketing teams, the key deliverables include product positioning for key styles, copy, photography, video, packaging and collateral support, and product signage that support our product goals, advance our leadership position and drive the overall business and brand.

In addition, this role will be responsible for influencing how consumers navigate the Brooks product line and will build an omni-channel, global product marketing strategy.

Your Responsibilities :

• Develop strategy for ongoing product and tech storytelling that informs our marketing and eCommerce plans.
• Attend the seasonal SPAM & Calibration Meetings to understand the key product stories for each season and identify the timing and market location of product releases.
• Own crafting of product positioning and messaging for all key product categories and communicate the value proposition of our products to differentiate us in the market, solidify our leadership position, resonate with runners and balance performance, technology, and our brand platform.
• Partner with the internal creative team, marketing and eCommerce teams to create product and technology storytelling content (product videos, tech videos, copy, photography etc.

Lead the development of the seasonal sell-in brief in consultation with Sales and Marketing teams, identifying key stories and required sales materials leading into Sales Meeting

• Provide directional guidance on sell-in materials including product display, Tech Sheets, Trend Sheets, Reviewer’s Guide, workbook, etc.
• Own the vision for how the company translated science and technology into intuitive and inspiring footwear stories for the consumer.
• Lead and execute head-to-toe product marketing strategies.
• Become embedded in the footwear creation process, including pre-season, travel to factories, and seasonal product alignment meetings to craft effective positioning and storytelling.
• Work with innovation teams to forecast and prepare positioning and naming strategies.
• Work with product leaders in pre-season to gain a deeper understanding of the future product vision. Conduct research to inform product positioning, expression, and strategy for seasonal storytelling.
• Work with director and project manager on innovating the process for product positioning documentation, workbook, sell-in tool briefing, packaging, and product claims.
• Work with Product Line Managers, Merchandisers, and Brand Marketers to develop and institute a philosophy for naming conventions for product and technology naming.
• Partner with Digital Products eCommerce on to reform product finders and product categorizations.
• Partner with the Run-Sight Lab to test product positioning concepts and product and technology naming.
• Mentor junior product marketers in the craft of the role, showing them how to collaborate, strategize, and execute effectively in role.

Share your best practices to your counterparts on the apparel side of the business.

• Work with product and research teams on product and color naming and to develop product packaging and labelling that aligns with our brand stories.
• Consult with Legal team for trademark approvals.
• Provide oversight on; Product content accuracy (ongoing), Product merchandising accuracy (ongoing), Brooks-owned retail initiatives (Trailhead, Shop-in-Shop, etc.)

Your Qualifications :

• Bachelor’s degree in Marketing or related field preferred.
• 7+ years of experience in brand or product marketing, consumer-packaged goods preferred.
• Proven experience in cross-functional collaboration and partnership across multiple divisions.
• Strong creative, planning and conceptual skills.
• Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication.
• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company.
• Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another.
• Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and / or morale; connecting the dots.
• Demonstration of innovation and initiative always looking at improving our products and processes while also displaying a willingness to dive into the details and help out wherever necessary.
• Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community.
• Embraces and lives the Brooks values.
• Availability to travel 5 10%.

Compensation : The pay range for this position, based out of the Brooks Seattle HQ, is $121,798 - $182,749 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.

Other : Brooks is proud to offer a robust benefits package to our employees and their families! Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.

Paid Time Off- Brooks offers generous time off including three to five weeks of paid time off, eleven paid holidays, paid sick and parental leave.

Bonus-in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance. Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.

Location- You will spend 3 per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.