Job ID : 24-03795
Marketing Operations Analyst
San Jose, CA Hybrid
6 Months
$67.71 per hour on W2
Duties The challenge
This Data, Analytics, and Operations team (DAO) is passionate about helping marketers deliver exceptional customer experiences and achieve results through operational excellence.
Our goal is to increase the efficiency and effectiveness of marketing programs in support of our Digital Media Enterprise business, which includes Document Cloud and Creative Cloud products.
As Marketing Operations Manager, Funnel Operations, you will help refine and execute our Marketing Operations Model and become the expert in Adobe's lead management processes.
We work closely with multiple stakeholders to evolve our go-to-market processes into best-in-class. Success will require a blend of technical know-how, solution design, and a non-stop desire for incremental improvement.
What you'll do
- Develop strategies to proactively manage sophisticated lead routing logic across multiple sales teams
- Work with other technical teams to ensure integrations are optimized and data is flowing effectively between multiple systems
- Manage multiple components of the marketing tech stack, particularly LeanData, and troubleshoot errors and inefficiencies across all technologies
- Partner with sales and marketing teams to improve lead conversion rates within all stages of the B2B marketing funnel
- Understand end-to-end lead flow processes and provide documentation and enablement to colleagues
- Work closely with Sales Operations to optimize our usage of Outreach.io
- Contribute to transformational projects and major system migrations by documenting, scoping, and testing current and future capabilities
- Provide phenomenal customer service and support across all interactions. We are a team that strives to go above and beyond.
Skills What you'll need to succeed
- 5-7 years of experience in B2B Marketing Operations, Sales Operations, or a related field
- Strong background in lead management, marketing technology administration, and sales collaboration
- Hands-on experience in B2B lead assignment processes including building, testing, deploying rulesets in a complex enterprise environment
- CRM expertise : Experience with building reports and dashboards, managing integrations with marketing automation and / or other tools, and troubleshooting technical issues Experience with Salesforce and Microsoft Dynamics is preferred
- Analytical skills : Ability to define, analyze and report on operational metrics across various teams. Experience with Excel, Tableau, and / or PowerBi is preferred
- Experience in marketing automation tools such as Marketo a big plus
- LeanData Certification is a big plus
- Strong written and verbal communicator, highly articulate, makes arguments in a compelling manner
- Comfortable working with multiple cross-functional partners and juggling competing priorities
- Ability to summarize and present technical concepts to non-technical audiences
- Experience driving projects from start-to-finish, even when faced with deep complexity and ambiguity
Education Bachelor's degree in Business Administration, Advertising, Information Technology, or related field. Master's dgree a plus.
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