Our client, a leading entertainment company, is looking for a Digital Marketing Manager to join their team full-time.
This role is onsite 5 days a week in Manhattan, with some traveling required.
Responsibilities :
- Lead digital marketing strategies across multiple channels to achieve desired KPIs including, but not limited to, social media, SEO, CRM and Influencer strategies
- Oversee the management of digital marketing channels on a day to day basis, including social media, web, and CRM
- Plan social media calendars, initiatives and events, and develop supporting strategies for the brand and publish content using preferred social tools and platforms
- Create innovative and exciting copy designed to grow engagement while supporting social campaigns across all digital channels
- Regularly attend brand marketing and comms meetings and events to collaborate in key brand planning, marketing and communications strategies, and the development of events
- Maintain and present the monthly report of key metrics, KPI's, findings, and recommendations on areas of improvement.
- Stay up to date on cultural moments, conversations and community trends for opportunities to inspire innovative content
Requirements :
- Minimum 5 years of digital experience in marketing or agency
- Background in spirits, food & bev or entertainment is a must
- Prior experience in influencer and social media strategy
- Must have relevant work samples demonstrating their digital tool kit
Nice to Have :
- Bachelor's degree in Journalism, Marketing, Communications or Business
- Proficiency in SproutSocial, Sprinklr or or social media management tools
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