Digital Marketing Specialist

Summary

Serves as a dedicated digital engagement point-of-contact for a brand, their digital agencies and leads cross-functional matrix teams to enable seamless execution of business strategy and lead execution of digital campaigns / tactics

This position will support Zepsoia MS

Key Responsibilities and Major Duties :

• Support the WEPCC in the planning and implementation of digital projects, specifically in identification of brand projects to leverage to develop and pull through the development of standards, guidelines and / or templates
• Delivers channel insights and recommendations for ongoing optimization of business plans.
• Draft and deliver creative briefs and other necessary requirements documentation to support the development of digital programs and the production team
• Provide budget recommendations and estimates for digital plan tactics
• Facilitates cross-functional matrix structure to pull through digital brand campaigns, tactics and programs driving operational effectiveness, business impact and meet objectives.
• Manage and monitor critical steps in the Legal / Medical / Regulatory (LMR) review process and the Standards Co
• Champion submission of digital material through the LMR review process.
• Work with internal matrix teams and outside agencies / vendors to define project scope, timelines, and deliverables
• Develop and maintain full scale project plans and timelines
• Monitor project status and budget and provide regular reporting on progress, challenges, and solutions
• Partner closely with Production to provide direction and support to project teams and implement changes when needed in order to achieve project objectives
• Collaborate with other Engagement / Planning teams to enable consistency and best practice sharing across the enterprise
• Flex coverage across WEPCC on as-needed basis

Specific Job Responsibilities :

• Support the development of engagement plans, content strategies, measurement and optimization plans, and innovative digital ideas in partnership with Engagement Planning & Content Capabilities team, client Business Insights & Analytics, digital agency, media agency, and Brand team.
• Lead the digital agency, media agency in the development of new healthcare professional tactics (website, emails, IVAs, field-triggers, custom media programs, search, etc.

Pharma digital experience is required.

Lead tactical development through medical, legal regulatory reviews. Submit programs as the Project Champion within the Veeva Vault system.

MLR experience is required.

• Present tactical recommendations to the Brand team for review and feedback throughout the process. Partner closely with the Brand team to be considered an extension of the team
• Experience in Immunology and Cardiovascular is preferred
30+ days ago