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Summary
Lead US Market Access, Pricing, & Value Demonstration (MAx) access marketing strategy and execution for oncology solid tumors
Responsibilities
Lead responsibilities for brands / indications in solid tumors, which may include thoracic products / indications such as Krazati, as well as other solid tumor indications for the IO portfolio
Development of promotional tools with focus on the access stakeholder value proposition and derivative tools to ensure open and unrestricted access to our brands and indications
Collaborate with BMS learning and development to develop impactful launch and POA trainings
Participate in Field Input Team (FIT) team meetings and collaborate with Market Research to ensure access plans are grounded in customer insights
Provide communications to access-focused field-based teams based on important market events, including relevant background information, supporting resources available, and call to actions;
primary communication channels include email and live / virtual meetings
Develop internal working partnerships with Global MAx team, HEOR, Pricing, Patient Access & Support, Medical, Professional Marketing, and Legal / Regulatory teams to drive critical decision-making and ensure proper execution
Establish relationships with BMS field organization and external leaders to identify healthcare industry trends and insights to inform prioritization of resources.
Translate customer learnings into actionable recommendations for access success and business growth.
Lead access strategy planning process for assigned tumors and above brand / market issues / opportunities
Qualifications :
BA / BS degree. MBA and / or PharmD preferred
3-5 years of relevant marketing / brand management experience
Exceptional interpersonal and communication skills to effectively and efficiently drive performance within a matrix organization, and form strong, productive partnerships
Demonstrated ability to work across boundaries and partner with various stakeholders to make an impact
Experience and knowledge of promotional regulatory processes
Additional competencies include strategic planning, marketing analytics, Oncology knowledge, and customer / competitive insights
Strong analytical skills and ability to think strategically
Strong business acumen including a understanding of how various customer perceive value
Demonstrated ability to drive execution of key initiatives and meet all deadlines
Proven initiative and ability to work independently is required
Additional competencies include functional / technical marketing fundamentals, business acumen and market access knowledge, strategic planning and thinking, execution excellence and customer focus
Strong written and verbal communication skills
Experience in translating insights and strategies into effective marketing tactics
Experience working with multi-functional teams to accomplish specified goals
Exceptional aptitude for learning quickly and ability to communicate technical concepts to range of stakeholders
Must have strong ability to prioritize and work effectively in a fast-paced, dynamic environment
Track record of highly ethical and compliant behavior