Area Director of Public Relations

Job Description

Job Description

Situated in the epicenter of Midtown, Loews Atlanta Hotel is walking distance to some of the best attractions in the city.

Welcome to Atlanta's Most Vibrant Neighborhood. With spectacular views, beautiful rooms and an ideal location - this property is a modern-age Southern charmer.

The Area Director of Public Relations is a communications expert focusing on messaging, across all audiences internally and externally.

This role will oversee all aspects of earned media (PR / social media) from both the strategic and tactical side for Loews Atlanta and Loews Vanderbilt , and on a smaller scale Loews New Orleans .

To generate and maximize relevant exposure for the properties on a local, regional, and national level. Proactively implement and promote Loews Hotels Brand programs to local media, serving as a liaison between the hotels and the community through strategic communications and social media engagement.

Accountability :

• Brand Awareness / Compliance and Hotel Awareness
• Positive tone of Voice
• Copy Writing
• Photography / / Content
• Social Media
• Media Relations
• Driving messaging / PR around the 3 Rs (revenue, reputation and relevance)

Essential Functions and Responsibilities

• Develop and execute PR and social media strategies for the hotels, keeping the hotel's positioning and brand top of mind
• Be the creator and gatekeeper of all copy and content for the hotels
• Create newsworthy promotions and story ideas to include F&B, spa, family, leisure, weddings, group and other topics that are relevant to the hotels
• Comprehensive management of social media, encompassing both strategic planning and execution.
• Promote Good Neighbor promotions or events
• Develop and maintain hotels' media materials and press areas of the Loews Hotels website
• Distribute media releases for each hotel's key markets on both national and local levels
• Keep abreast of consumer and trade media interests to better capitalize on publicity opportunities.
• Maintain strong media relations with local and regional journalists and pitch hotel efforts
• Create media personalities within the hotel staff - i.e. GM, chefs, concierge, etc. to generate positive exposure for the hotel.

Train staff as needed to appear on camera or be interviewed

• Participate with local CVBs to stay current on destination promotional efforts, and host journalist requests when appropriate
• Develop relationships with organizations and businesses within key markets that support and enhance PR efforts
• Liaise with onsite contacts about media visits and requests
• Manage all media inquiries, press visits and onsite productions
• Monitor all forms of media (TV, radio, online and print), report on media mentions and share best media coverage
• Responsible for media relations in the event of a crisis at the hotel. Prepare and keep the crisis plan current.
• Become an advocate of the company by nurturing relationships with key influencers in the community and work with local PR efforts to maximize reach
• Develop monthly reports in a timely efficient manner
• Regular attendance in conformance with standards
• May be required to work varying schedules to reflect business needs
• Required to attend all training sessions and meetings

Supportive Functions and Responsibilities

• Work with marketing on partnerships with a "newsworthy" focus which fall under the hotel's positioning and brand strategy
• Other duties as assigned

Qualifications

Required :

• Excellent written and oral communication skills
• Minimum of seven-plus years in public relations with a lifestyle or hospitality brand or a PR agency
• Self-starter with strong organizational and leadership skills
• Creativity
• Strong understanding of various social media platforms (Facebook, Instagram, X and LinkedIn) and their best practices.
• Experience with community management and building online relationships.
• College Degree
• Excels in a fast-paced work environment
• Able to work a flexible schedule including some weekends and holidays

Preferred but not required :

• Knowledge of Hotel and Food & Beverage operations
• General Knowledge of all Hotel departments

Loews Hotels & Co is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.