Email and SMS Specialist

Email and SMS SpecialistRequisition ID : 2024-8282of Openings : 1Location : US-UT-Logan Category : Marketing and PR Position Type : Benefited Full-Time Job Classification : Exempt College : University Advancement Department : Advancement Services Advertised Salary : Commensurate with experience, plus excellent benefitsOverview The Email and SMS Specialist (Marketer I) plays a critical institutional-wide role in managing and overseeing the email campaign process for USU Alumni and key stakeholders.

This position is responsible for representing high-level senders such as the USU President, Deans, and Vice Presidents, ensuring that all communications align with the university's strategic goals.

This role involves email setup, deployment, and performance tracking, ensuring emails are optimized for various platforms and devices.

With a strong technical skill set and knowledge of accessibility standards, the specialist ensures all email content is accurate and complete, creates relevant landing pages, and makes judgment calls to optimize email performance.

Additionally, this role includes managing mailing lists, audience segmentation, and analyzing email metrics to refine strategies.

This highly visible role involves daily communication and coordination with multiple segments of over 505k alumni, donors, community leaders, and friends.

The ideal candidate has superior organizational skills, excellent customer service acumen, and the ability to present professionally formatted emails that maintain university visual identity standards.

Additionally, the specialist will monitor, analyze, and report on email performance metrics to continuously optimize communication outcomes.

This role requires flexibility, as the specialist must be available at times at night and on weekends to send and monitor communications, ensuring timely responses to performance metrics.

Key responsibilities include managing an evolving email calendar, implementing strategies to enhance email marketing efficiency, building email templates and sequences to improve open and click through rates, and conducting A / B testing.

Email audience segmentation and sequencing will be an important focus, as well as ensuring content is appropriate, accurate and compliant.

The specialist will also implement and manage an SMS platform and strategy, analyzing SMS campaign results to improve communication and marketing efforts for major events and solicitations.

Occasional additional duties include assisting with updating Advancement webpages and online forms.This position is telework eligible within the state of Utah.

Telework outside of the state of Utah is subject to review and approval by the University prior to a job offer being extended.

Responsibilities Organization and Planning - 70%Manage all emails communications for USU alumni and key stakeholders.Oversee the email platform (currently Real Magnet), handling email setup, deployment, and performance reporting.

Ensure appropriate email audience segmentation and content accuracy.Maintain and adjust the email calendar to ensure timely messaging.

Optimize email content for all devices and servers.Ensure visual identity... For full info follow application link.USU recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the university's academic mission of learning, discovery, and engagement.

USU is an Equal Opportunity employer and does not discriminate in any of its programs and activities based on race, color, religion, sex, national origin, age, genetic information, sexual orientation or gender identity / expression, disability, status as a protected veteran, or any other status protected by University policy or local, state, or federal law ().