The role is responsible for managing all aspects of MACS brands in the assigned market as well as oversee and implement distributor planning, programming, and account execution.
Ultimately responsible for delivering the annual sales plan in the given market and acting as the conduit for all distributor functions relating to the Company business.
Accountabilities :
Execute all aspects of sales plan in the On-Premise channel with distributor network. Present brand plans, pricing and promotion, and programming according to parameters of business plan.
Monitor and analyze assigned territory budgets.
Drive consistent communication with distributors, brand advocacy, and monitor and track marketing programs use by wholesalers for sell-in into On-Premise.
Control operating and A&P expenses in accordance with budget.
Responsible for brand execution at the market level On-Premise channel. On-Premise Brand Standards to include Priority SKU Distribution, Pricing, Backbar / Cooler Placement & Display, Visibility Tools & POS, Feature Programming, Event Inclusion
Key Metrics & Financial Targets :
- Distribution
- Velocity / Reorder
- Display / Feature / Program Execution
- Sampling
- Cocktail Menus
Own :
- Sales Targets and Territory Management
- Team Performance / Training & Development
- Sales Strategy execution within their territory
Influence :
Sales Strategies : They play a key role in developing and implementing sales strategies tailored to their region or territory, considering local market conditions / customers.
Veto :
Sales Territories : They may have a say in defining or adjusting the sales territories to ensure efficiency and maximize sales potential
Critical Relationships :
- MACS Marketing
- MABI Sales Network : field sales, on-premise, off-premise, strategy & insights
- Finance & Supply Chain
- ABP Planning and Incentive Programming
- External Suppliers & Distributors
Skills Needed To Be Successful :
- 4-6 years of spirit sales experience.
- 3+ years of’ experience with distributors / wholesalers
- Strong analytical skills and business acumen
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