Assistant Director of Marketing, Web and Digital Strategy

Job Description

The Assistant Director of Marketing, Web and Digital Strategy is responsible for the leadership and management of the Fort Hays State University (FHSU) website(s), including User Experience (UX) design, support, development, and optimization.

Creates strategies to develop and produce websites that are consistent with the university's brand and promote its mission, goals, and objectives.

Must have strong organizational skills and the ability to manage multiple projects, prioritize workload, and meet deadlines.

The candidate must also possess strong verbal and written skills and good judgment, initiative, and resourcefulness. Effective when working independently and with a team.

Minimum Qualifications

This position requires a bachelor’s degree in marketing, communications, web design / development, or a related field. Must have at least three years of professional experience related to web design / development.

Preferred Qualifications

• Strong background in HTML and CSS
• Strong understanding of User Interface (UI) / User Experience (UX) design
• Strong understanding of accessibility
• Experience with a Content Management System (CMS)
• Experience with scripting languages such JavaScript, PHP, and / or Python
• Experience with Search Engine Optimization (SEO)
• 5+ years of related experience
• Supervisory experience
• Industry-related certifications
• Ability to analyze and articulate data
• Experience with Adobe Creative Suite, Canva, and related applications

Application Deadline : Review of applications will begin July 18, 2024 and continue until the position is filled.

Salary : $62,231.00

Responsibilities

• Oversee FHSU’s web presence, including user experience, content, design, and functionality.
• Oversee technical implementation and development of FHSU websites.
• Develop and implement short- and long-term strategies for UX and SEO.
• Develop and implement content, style, and coding standards to ensure consistency.
• Collaborate with Creative Services to ensure consistency with design and branding standards.
• Ensure the university website aligns with current trends, best practices, and industry standards.
• Ensure compliance with related regulatory requirements and legal standards.
• Serve as the project manager for web projects and initiatives, ensuring effective communication to stakeholders and affected users.
• Serve as the web and mobile subject matter expert within University Marketing and throughout the university, providing guidance and assistance for university departments and groups.
• Consult and collaborate with university department and group representatives to help identify and meet their needs and goals.
• Collaborate with subject matter experts to ensure content is accurate, up to date, and communicates effectively with the intended audience.
• Collaborate with IT to resolve performance issues and maintain the integrity of the university website(s).
• Provide training, support, assistance, and manage user access to the CMS and related tools.
• Create internal and external training materials and documentation.
• Ensure compliance with related regulatory requirements and legal standards.
• Develop effective working relationships with key university stakeholders.
• Participate on relevant committees and groups across campus.
• Manage incoming web requests and projects, ensuring timely and satisfactory completion.
• Lead the web services team, including hiring, supervising, and training.
• Assist with digital marketing initiatives.
• Collect, analyze, and communicate related performance data to stakeholders.
• Perform other related duties as required or assigned.

Required Application Documents : Applicants should submit a cover letter, resume, and names and contact information for three professional references.

Applicant documents should be submitted in one PDF.

If you have questions regarding the position, please contact :

Kristin Herl

785-628-4206

Community of Hays

FHSU is located in Hays, a vibrant college town of approximately 20,000, located halfway between Kansas City and Denver on Interstate 70.

Hays is the regional center for education, health care, professional services, shopping, culture, and recreation for the western half of Kansas.

The community boasts excellent recreational programs and facilities, including the comprehensive Center for Health Improvement, Hays Aquatic Park, Smoky Hill Country Club, Hays Municipal Golf Course, and extensive walking, running, and biking trails.

Hays is within 45 minutes of two large lakes that offer great opportunities for boating, fishing, and camping. The Hays Municipal Airport provides connecting service to Denver with several flights daily.

The Hays community is home to excellent Pre-K and K-12, public and private schools. With over 60 restaurants, major retail outlets, a low unemployment rate, and very short commute times, the city provides a safe, welcoming, low-cost, high-quality living environment for the residents who call "Hays, America" home.

Notice of Non-discrimination Fort Hays State University is an Equal Opportunity Employer and does not discriminate on the basis of gender, race, religion, national origin, color, age, marital status, sexual orientation, genetic information, disability or veteran status.

Background Check : Final candidate will have consented to and successfully completed a criminal background check.