Blog Specialist (Volunteer, 5 hours per week)
The Blog Specialist is responsible for creating and optimizing blog content that enhances the visibility and relevance of the rescue's website for search engines.
By strategically using keywords and writing engaging, informative posts, the Blog Specialist will help drive traffic to the website and improve SEO performance.
This role requires a strong understanding of SEO practices, excellent writing skills, and the ability to create content that aligns with the rescue's mission and voice.
Responsibilities :
- Write and publish blog posts using targeted keywords to improve SEO and drive web traffic.
- Conduct keyword research to identify relevant terms for optimizing blog content.
- Collaborate with the web and marketing teams to ensure content aligns with the rescues goals and messaging.
- Regularly update and refresh blog content to keep it current and relevant.
- Monitor blog performance and adjust strategies to improve search engine rankings.
Expectations :
- Commit to 5 hours of volunteer work per week.
- Demonstrate a solid understanding of SEO principles and keyword usage.
- Create high-quality, engaging blog content that supports the rescue's mission.
- Stay up-to-date with SEO trends and adjust content strategies accordingly.
- Work collaboratively with the team to ensure consistency in messaging and content quality.
Rescue Mission : At Path of Hope Rescue we strive to decrease the euthanasia rate of high risk dogs in the southern United States by transporting pregnant dogs and puppies to the Pacific Northwest to find adoptive homes.
We are 100% foster based and rely on volunteers and fosters to help in our mission.
Vision : Eliminating euthanasia of dogs in the South by decreasing the amount of dogs breeding unchecked. Becoming the number one dog destination in Spokane and capitalizing on Spokanes love of Rescue Dogs.
Core Values : Transparency, Community, Integrity, and the Golden Rule
Culture : We love dogs. At PHR you will find people who first need to pet your dog and then will ask your name. Who expects to be invited to your dogs birthday party and who knows that your dog obviously needs that new sweater.
We know dogs are family and should be treated that way. And we are driven by a shared passion to make sure every dog who isnt being loved, finds their way to a family.
We care for each other and have created a community of people who love what they do.
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