Senior PR Manager

Senior PR Manager

Bose Corporation is seeking a seasoned PR professional to lead the development and on-going implementation of a PR strategy in support of its luxury business. The Senior PR Manager will partner closely with the luxury business leader and marketing teams to develop and deliver comprehensive, results-driven programs that enhance the brand visibility and drive aspiration for Sonus faber and McIntosh.

Responsibilities include, but are not limited to :

• Develop and execute a strategic communication plan that enhance brand visibility and strengthens Sonus faber and McIntosh's image within the luxury market.
• Leverage, build, and nurture strong relationships with key media outlets / contacts, earned influencers, tastemakers and industry trendsetters who align with the ethos of the brand.
• Drive aspiration for the brands through ongoing storytelling and activations that reinforce their incredible heritage, craftmanship, artistry, and innovation.
• Secure editorial and earned coverage that drives brand awareness; establish a strong presence in luxury, fashion, and lifestyle publications across print and digital channels.
• Collaborate across the organization to connect PR plans to broader luxury business marketing efforts.
• Work with Global PR team to ensure alignment on behalf of all press outreach and secure support for execution as needed, including product requests.
• Stay engaged with emerging trends and innovation across consumer and luxury markets.

Qualifications :

Compensation for this role for a candidate based in New York City to be between $155,000.00 AND $200,000.00. Actual pay may be higher or lower depending on geographic locations, skills, experience, and other factors permitted by law. This role is also eligible to receive a bonus, which is not guaranteed and may be based on individual and company performance.

Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics.