Director of Product Marketing

Director Of Product Marketing

We're seeking a Director of Product Marketing to lead the strategy, positioning, and go-to-market execution for Weave's product portfolio, including our core platform and agentic AI solution TrueLark. This leader will play a critical role in connecting customer insights with product innovation, ensuring that our solutions are clearly differentiated, well-understood, and effectively adopted by SMB healthcare providers. You will partner closely with Product, Sales, Customer Success, Enablement, and Design to define our product narratives, drive competitive positioning, and enable our go-to-market teams with compelling content and messaging. This role requires a blend of strategic thinking, storytelling, market analysis, and hands-on execution.

This is a hybrid position (3 days in-office) and is based in Lehi, Utah.

Reports to : Sr. Director, Content and Communications

What You Will Own

Product Positioning & Messaging : Define and refine Weave's product positioning, value propositions, and messaging for current and future offerings.

Lead Product Launch Strategy : Develop and execute launch strategies for new products, features, and enhancements, ensuring alignment across marketing, sales, customer success, and partners.

Market & Competitive Intelligence : Conduct ongoing research into customer needs, industry trends, and competitor positioning to inform product roadmap and marketing strategies.

Sales Enablement : In partnership with our Sales Enablement Team, build and deliver sales enablement assets, training, and tools that empower our Sales and Partner teams to articulate value and close deals.

Customer Insights & Advocacy : Represent Go-to-Market teams on company-wide voice of the customer initiatives to tell compelling customer stories and translate feedback into product narratives.

Cross-functional Leadership : Act as the bridge between Product Management and Go-to-Market teams, ensuring consistent messaging and seamless execution.

Team Leadership and Mentorship : Lead and mentor a team of product marketers, fostering a culture of collaboration, creativity, and data-driven decision making.

What You Will Need to Accomplish the Job

8+ years of experience in B2B SaaS product marketing, ideally in healthcare technology or a related industry, with at least 5+ years of experience managing a team.

Proven success leading product launches and developing messaging frameworks that resonate with both SMB and enterprise audiences.

Strong collaboration skills with Product, Sales, Marketing, and Partner teams.

Experience in market research, competitive intelligence, and market positioning.

What Will Make Us Love You

Exceptional communication skills, with the ability to simplify complex concepts into compelling narratives.

Leadership experience : managing, mentoring, and scaling high-performing teams.

Data-driven mindset with strong analytical and strategic skills.

Passion for improving the success of Weave customers and our mission of delivering better healthcare experiences for every practice, patient, and interaction.

Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.

All official correspondence will occur through Weave branded email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process.