Expert, Digital Marketing

Expert, Digital Marketing (40000583)

Category : Digital Office

Job Type : Facility : Digital

Job Purpose

The job holder develops Techcombank's digital marketing activities to improve business efficiency, brand image and digital marketing experience of customers; Ensures proper operation, implementation, monitoring and measurement of digital marketing activities across marketing channels.

Key Accountabilities (1)

Build a framework, processes and effective management of digital marketing activities

Build a management framework for digital marketing activities of the Marketing Division and the bank-wide units : efficiency, budget, compliance with guiding standards.

Develop digital marketing implementation and control processes.

Develop and manage the budget for the department's activities.

Periodic training and guidance on digital marketing knowledge.

Build online / digital marketing database to analyze and make timely decisions.

Develop a process to coordinate digital marketing implementation across the line.

Manage the execution of marketing activities on the online channel based on marketing strategies and plans oriented with information about customer understanding in a multi-dimensional way from many different data sources for the Trade unit. Brand Marketing and Retail Marketing.

Build a reporting framework / programme framework / mechanism for measuring campaign effectiveness for online channels.

Develop a periodical reporting framework on the effectiveness of marketing programs and campaigns.

Other duties as assigned by Director of Marketing Division and / or Senior Director of Digital Marketing Manager.

Key Relationships - Direct Manager

Head of Digital Marketing Performance & Management

Key Relationships - Internal Stakeholders

Marketing Division and all functional units in the bank, mainly with Business, RBG, CA, Strategy, Finance, Procurement, IT, Operations divisions.

Success Profile - Qualification and Experiences

Qualifications : Bachelor degree or higher, major in Marketing, Business Administration, Economics or other relevant areas

Expertise : Understanding digital marketing v financial and insurance products / services

Strong understanding of strategy and budgeting.

Experience : Specialization : at least 8years of experience in Digital marketing.

Foreign Language : Business English standard of proficiency as required for the role - minimum TOEIC 550

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