Product Marketing Specialist

Product Marketing Specialist

Department : Marketing

Employment Type : Full Time

Location : City of Industry, CA

Compensation :

$28.00 - $32.00 / hour

Description

At iBUYPOWER, we're looking for a dynamic Product Marketing Specialist to who can bridge the gap between technical expertise and compelling marketing strategies. This Marketing role requires someone who can translate and understand various PC hardware, our offered gaming PC products, and technical information into engaging content while driving impactful marketing campaigns that resonate with our gaming and tech-savvy audience.

Key Responsibilities

Demonstrate extensive knowledge of PC hardware components, including CPUs, GPUs, motherboards, cooling solutions, and peripherals.

Create technical content that effectively communicates product features and benefits to both novice and expert gaming audiences.

Stay current with industry trends, hardware releases, and competitive offerings in the custom PC and gaming space.

Collaborate with technical teams to ensure accurate representation of product specifications and capabilities.

Work hand in hand with Brand Marketing, Community and Social teams on campaign messaging and delivery tactics.

Co-develop marketing strategies for iBUYPOWER's custom PC building services, including RDY, Easy Builder and Configurator options.

Conceptualize, plan, and execute product launch campaigns for new PC builds, components, and gaming peripherals.

Create and implement campaigns highlighting iBUYPOWER's unique value propositions, such as professional assembly, warranty services, and customer support.

Collaborate with our Web and Digital Marketing team to conduct thorough post-campaign analysis to measure effectiveness and ROI.

Document campaign learnings, success metrics, and areas for improvement.

Develop data-driven recommendations for future campaign optimization.

Create comprehensive post-mortem reports for both product and service based campaigns.

Skills, Knowledge and Expertise

Bachelor's degree in Marketing, Communications, or related field is required

2-3 years of experience in product marketing or similar role is required.

2-3 years of experience in the PC hardware, gaming peripherals, or gaming industry preferred.

Demonstrated knowledge of PC components, gaming hardware, and industry trends.

Strong technical writing and content creation abilities.

Proven track record in campaign development and management.

Experience with digital marketing tools and analytics platforms.

Excellent project management and organizational skills.

Experience with gaming and tech community engagement preferred.

Knowledge of competitor landscape in custom PC building and gaming hardware.

Benefits

Medical, Dental, Vision Insurance.

PCP & Specialist Office Visit Reimbursements.

Basic Life Insurance.

PTO & Sick Leave Days.

Paid Holidays.

Day Off to Celebrate Your Birthday.

401K & Employer Match.

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