Influencer Marketing Specialist (Onsite) Irvine, CA

Influencer Marketing Specialist (Onsite)

Irvine, CA

Overview

The Influencer Marketing Specialist will execute the influencer strategy to amplify brand awareness, expand community engagement, and drive user growth across key social platforms. This includes collaborating closely with marketing, brand, and partnerships teams to source, activate, and manage creators aligned with cannabis culture, innovation, and lifestyle.

Responsibilities

Influencer Program Execution

Assist with sourcing, vetting, and onboarding influencers, creators, and brand ambassadors across TikTok, Instagram, Facebook, YouTube, and emerging platforms who have audience affinities that translate to cannabis culture using predefined criteria.

Assist with building, maintaining and contributing to a pipeline of micro, macro, and nano influencers aligned with brand values and campaign objectives

Campaign Execution & Coordination

Plan and manage influencer campaigns from start to finish, including content briefs, timelines, product seeding, and approvals under guidance of Senior Manager of Marketing.

Collaborate with cross-functional teams (social, brand, comms, legal) to ensure alignment and compliance.

Relationship Management

Help build authentic, long-term relationships with creators and agencies.

Serve as a point of contact and advocate for influencers during all campaign stages.

Create and build a list of hyper-local creators and models to use for content shoots.

Tracking & Reporting

Measure KPIs (reach, engagement, conversions, ROI) using social analytics and influencer platforms.

Deliver regular reports and insights to optimize performance and future campaigns.

Trend Monitoring

Stay up to date on social and influencer marketing trends, cannabis content regulations, and platform changes.

Help identify new formats and influencer opportunities to keep campaigns culturally relevant.

Qualifications

Knowledge of the social media landscape and content trends on TikTok, Instagram, Facebook, YouTube, and emerging platforms.

Familiarity of FTC guidelines, cannabis marketing compliance, and state-by-state restrictions.

Experience with influencer management tools (GRIN preferred).

Negotiation and relationship-building skills.

Organized, deadline-driven, and comfortable managing multiple campaigns at once.

Communication and project management skills.

Ability to work in a fast-paced, startup-like environment with evolving priorities.

Passion for cannabis industry

Experience working with cannabis, wellness, or regulated consumer brands.

A personal passion for cannabis culture and community.

Familiarity with social listening and analytics tools.

1 year of experience in influencer marketing, creator partnerships, or social mediapreferably in lifestyle, or cannabis-related industries.

The base pay range for this position is $28.07 - $32.12 per hour

Benefits

2025 Benefits for Full-Time, Regular Employees : Employee - employer paid premium 100%

Company contribution to a HSA when electing the High Deductible Health Plan

For plans that offer coverage to your dependents, you pay a small contribution

Free access to CALM app for employees and dependents

Employee Training

Mental Health seminars and Q&A sessions

Basic Life & AD&D - employer paid 1x salary up to $250,000

401(k) Retirement Plan (with employer match contribution)

Generous PTO, Paid Sick Leave, and Company Holidays

Supplemental, voluntary benefits

Student Loan Repayment / 529 Education Savings - including a company contribution

FSA (Medical, Dependent, Transit and Parking)

Voluntary Life and AD&D Insurance

Critical Illness Insurance

Short- and Long-term Disability Insurance

Pet Insurance

Family planning / fertility

Identity theft protection

Legal access to a network of attorneys

Paid parental leave

Generous PTO and company holidays

Why Work at Weedmaps?

You get to work at the leading technology company in the cannabis industry

You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis

You get an opportunity to shape the future of the cannabis industry

You get to work on challenging issues in a collaborative environment that encourages you to do your best

You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!

Numerous opportunities and tools to learn and grow your professional skills

Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!

Equal Opportunity and Employment Notice

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, please visit www.dhs.gov / E-Verify.

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