Digital Marketing Manager

Digital Marketing Manager

At FCS Financial, we're more than a workplace, we're OneTeam. We believe in making a meaningful difference for our customers, our communities, and each other. If you're ready to bring creativity, strategy, and heart to a role that truly matters, we'd love to meet you!

We're proud to be part of the nationwide Farm Credit System, providing financial services that fuel agriculture and rural communities. Our culture is rooted in trust, respect, and a shared commitment to excellence.

The Role

Are you a digital storyteller with a passion for strategy and innovation? As our Digital Marketing Manager, you will be the driving force behind FCS Financial's digital presence, from website to social media to email campaigns and digital advertising. You'll use data to guide decisions, creativity to craft compelling content, and vision to bring our brand to life.

This isn't just a marketing job, it's your chance to showcase the heart of agriculture through engaging photo and video content, driving authentic connections with our member-owners and elevate our brand in bold fresh ways.

This position is open until filled. This position is classified as Exempt under the Fair Labor Standards Act.

Job Functions

50% Digital Engagement

• Oversee website strategy, including content and user experience.
• Analyze traffic and user behavior to create data-driven strategies for targeted marketing and lead generation.
• Proposes a comprehensive social media strategy plan, and executes once approved, to enhance brand awareness, manage reputation, and boost member engagement.
• Generate analytics and use listening tools to gain insights and drive qualified leads and website traffic.
• Manage data-driven digital advertising campaigns on platforms like social media and search engines, ensuring full compliance with financial industry regulations.
• Monitor and optimize ad performance to maximize ROI.
• Develop and manage the full lifecycle of email campaigns, including e-newsletters and member communications.
• Track key metrics to refine strategy and improve performance of email campaigns.
• Research and apply AI tools to enhance marketing efforts and stay competitive online.
• Develop and manage a cohesive digital signage strategy for all branch locations.

30% Content Development and Strategy

10% Data Analytics, Reporting and Strategy Support

10% Marketing Team Support

All other duties as assigned

Essential Functions for this position consist of all items listed under any category that make up 5% or more of the job duties. This job description is subject to change without notice.

Minimum Qualifications

Required Knowledge and Skills

We are an Equal Employment / Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at Human.Resources@myfcsfinancial.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis.