Media Relations Specialist Job at Blue Cross Blue Shield Association in Washingt

Overview

This role is responsible for supporting BCBSA's proactive, earned media strategy to advance the organization\'s strategic objectives, drive coverage of key initiatives, and promote a positive industry and brand narrative. Monitor the press inbox, facilitate real-time responses, and arrange interviews with BCBSA experts. Assemble and distribute morning news clips and alerts to senior executives, while staying informed on industry trends and policy issues. Assist in drafting talking points, press releases, media advisories, and other materials, as well as pitch notes to reporters. Continuously update media lists, use Cision software for distributing advisories, manage media coverage tracking, and handle operations for media events.

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