Senior Product Marketing Manager

Senior Product Marketing Manager

As a Senior Product Marketing Manager, you will be driving member adoption and engagement by delivering key go-to-market strategies and plans across our portfolio of financial wellness offerings, including credit monitoring and improvement, financial product marketplaces, and more. In this role, you will help grow Credit Karma's primary banking product - Credit Karma Money.

You are well-versed in all aspects of marketing including audience insights, market analysis, competitive analysis, strategy creation, cross-functional team leadership and coordination, and program execution. You will report directly to the Associate Director of Product Marketing.

What You'll Do :

• GTM Strategy : Develop marketing strategies and launch plans to drive member adoption and business growth. This includes (but is not limited to) opportunity sizing, segmentation, targeting, positioning, messaging framework, and channel strategies
• Market, Customer and Competitive Analysis : Analyze behavioral metrics, market / competitive data, business performance data and customer research to identify growth and improvement opportunities, in close partnership with research and analytics teams
• GTM Plan and Program Execution : Collaborate with growth marketing, product, brand, and creative strategy teams to build and deliver on GTM plans that deliver on company goals and KPIs
• Product Planning : Collaborate with product and research teams to influence product strategy and roadmap development
• Partnership and Influence : Work with product and marketing teams to execute strategies and programs. Inspire action through data-driven insights (market research, testing plans, etc)

What We Are Looking For :

What We Would Like To See :

Benefits At Credit Karma Includes :

Equal Employment Opportunity :

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.

Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We've worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.

Privacy Policies : Credit Karma is strongly committed to protecting personal data. Please take a look below to review our privacy policies :