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Vice President of Marketing and Communications

Vice President of Marketing and Communications

East-West, Inc.Plano, TX, United States
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Position Summary

The Vice President of Marketing & Communications (VPMC) oversees the marketing, communications, and ministry partner experience strategies for the organization. This position is responsible for generating the "wow" that grows the value of East-West's brand and attracts and serves ministry partners for its mission and services. The VPMC plays a key leadership role in East-West's overall public relations, communications, and brand development strategies. Success for the VPMC will be determined by establishing annual audience growth and revenue generation goals with the EVP of Development. Additionally, the VPMC is responsible for working with other department heads on various marketing and communication needs in order to maintain organizational brand consistency and to achieve related interdepartmental goals.This position is responsible for playing their part to achieve the bigger mission of East-West and for ensuring that all marketing and communications are clearly aligned with East-West Ministries Vision, Mission, Values, Statement of Faith, and Biblical principles.

As an ambassador of faith in Christ and rooted in Biblical principles, the VPMC will actively minister to East-West leadership, staff, partners and the community in a manner that exhibits Christ-character through personal and corporate spiritual disciplines.

Essential Duties & Responsibilities

  • Growing Visibility

Generate and amplify opportunities for the East-West brand to gain credibility and for East-West leadership to be viewed as missions thought-leaders.

  • Oversee and support outside consultants in public relations, communications, and marketing technology (i.e. website optimization and search-engine optimization).
  • Act as the eyes and ears for the organization in the marketplace.
  • Marketing

    • Develop and execute a marketing strategy in coordination with Development and Field teams to generate greater reach to East-West's target market.

  • Coordinate with the leadership team to craft marketing messages that grow the market for East-West's vision and mission.
  • Track key metrics through dashboard analysis.
  • Provide direction to the team and contractors to optimize ad spend, engagement, and conversion to help achieve goals and objectives of the department and organization.
  • Revenue

    • Develop and execute a revenue growth strategy for communications channels, which supports East-West's annual revenue goals.

  • Ensure the team is equipped with the most accurate information about field ministry activities for communications related to revenue generation.
  • Ensure consistent use of all back-end systems to track growth of revenue among communications channels and analyze results of campaign strategies.
  • Ministry Partner Experience

    • Donor Experience

    Develop and execute a donor experience journey for all donor segments that leads to a growing engagement with East-West.

  • Lead team to create effective and compelling event experiences for East-West's constituency.
  • Create opportunities to learn from our donors' experience with the organization to improve our donors' engagement.
  • Other External Audiences' Experience

    • Collaborate with other department heads to create and execute experience journeys for all other external audiences.

  • Regularly evaluate the engagement of our external audiences compared to departmental goals.
  • Communications and Brand Management

    • Support the East-West brand and its ongoing development in partnership with the EVP of Development.

  • Leads regular cross-functional PR, marketing, and communications brainstorming events to expand the reach of the brand.
  • Oversee ongoing optimization and customer experience of the organization's website and digital presence.
  • Ensure visual, tone, style, communications (email and print), and web standards that express East-West's brand.
  • Collaboratively manage an annual communication calendar to coordinate communications scheduling.
  • Provide editorial review service for all external messages.
  • Work closely with the Development team to ensure the continuity of Development's donor messaging.
  • Team Management

    • Provide day-to-day leadership to the Marketing and Communications Team.

  • Provide feedback to the team on the success of various marketing efforts.

    • Education and Experience

  • Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related field required
  • A master's degree in a relevant field strongly preferred
  • 5-10 years of progressive experience working in marketing, communications, and / or public relations
  • Minimum of 5 years of experience in a senior management or leadership role, with demonstrated success in leading and developing teams.
  • Proven track record of developing and executing successful and measurable marketing and communication strategies
  • 5-10 years of ministry / nonprofit experience, strongly preferred
  • Strong experience in brand management, including developing and implementing brand platforms and strategies
  • Uphold a close and growing relationship with Jesus Christ

    • Skills and Abilities

  • Demonstrated leadership and management skills, including effectively managing direct reports, coaching and development for performance improvement, and holding teams accountable for objectives and deadlines.
  • Proven ability to inspire, encourage, and motivate individuals and groups, fostering ownership and accountability.
  • Proven ability to think strategically and translate vision into actionable plans.
  • Strong analytical skills with the ability to interpret data, evaluate issues, prioritize effectively, and make sound decisions.
  • Excellent verbal and written communication skills, including proficiency in grammar, spelling, and communicating effectively with diverse audiences.
  • Ability to respond diplomatically and professionally handle unexpected confrontations or interruptions.
  • Self-starter with excellent time-management and organizational skills, including evaluating and prioritizing issues and managing multiple tasks and projects.
  • Diligence and attention to detail are necessary to meet deadlines in a fast-paced work environment.
  • Proficiency in relevant marketing and communication technologies and platforms.
  • Proficiency in Google Enterprise Workspace
  • Ability to travel domestically and internationally.

    • Mission Alignment

    All East-West Ministries International employees will :

  • Maintain a firm commitment to East-West's vision, mission, values, Statement of Faith, and beliefs
  • Display a growing and mature faith in Jesus Christ
  • Be active in a local church body
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