Product Marketing Lead - Deposits

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Product Marketing Lead within PNC's Marketing organization, you will be based in Pittsburgh, PA; Cleveland, OH; Chicago, IL; or Philadelphia, PA.

PNC Bank's Deposit Growth Marketing team is seeking an experienced, data-driven Product Marketing Lead to define and drive the go-to-market narrative for new deposit products and features. In this role, you will own customer segmentation and persona development, collaborating closely with product and sales teams to craft compelling messaging, positioning, and offer strategies that fuel acquisition and retention.

Key Responsibilities

• Own, develop, and manage the go-to-market strategy for new banking products and features.
• Establish high-impact customer segments by leveraging first-party data, third-party data, and market research.
• Lead competitive analysis to uncover market trends, identify product differentiators, and inform positioning.
• Create compelling messaging and positioning to articulate the value of PNC's products including website copy, in-app messaging, and brochures.
• Partner cross-functionally with product and sales to define clear value propositions and strategies tailored to each target segment.
• Collaborate with external agencies to deliver high-performing creative that resonates with target segments.
• Design a comprehensive measurement framework to track and optimize acquisition, engagement, and retention.
• Drive ongoing experimentation in messaging, offers, creative, and channels.
• Own and optimize offer strategy to maximize long-term value and ROI
• Create resources that improve product fluency for internal and front-line teams to help support interactions with customers and prospects.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products / initiatives / channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.

Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners.Adapts to and optimizes for a changing business environment.

Translates desired business outcomes into marketing strategy and executes marketing programs / initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.

Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.

Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs / initiatives.

Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs / initiatives and customer expectations are being met.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be :

Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.

Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications / licensures needed to be successful in this position.

Preferred Skills

Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented

Competencies

Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management

Work Experience

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Pay Transparency

Base Salary : $76,500.00 - $124,200.00

Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and / or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 09 / 16 / 2025, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include : medical / prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse / child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child / elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility : maternity and / or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards () .

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com . Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and / or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice () to gain understanding of how PNC may use or disclose your personal information in our hiring practices.