Performance Marketing Manager

Description

We are looking for a data-driven

Performance Marketing Manager

to lead paid media strategy and website performance for our DTC business. This role covers both paid acquisition and onsite optimization, including SEO and CRO. The balance of responsibilities may shift month to month depending on business needs, so flexibility and adaptability are key. You will be hands-on with campaigns, analytics, and site improvements to ensure traffic turns into measurable growth. You will play a key part in connecting fans to the collectibles and characters they love by making their online experience easier, more engaging, and more fun.

Responsibilities

Campaign Strategy and Execution

Plan, launch, and optimize paid media campaigns across Meta, Google Ads, Criteo and other key platforms.

Test emerging channels such as TikTok and Reddit to expand reach and acquisition.

Manage pacing, targeting, ad refreshes, and budget allocation to maximize campaign effectiveness.

Performance Optimization

Monitor and analyze campaign performance using KPIs such as ROAS, CAC, and MER.

Conduct A / B testing to refine targeting, messaging, and performance.

Evaluate attribution models and reporting to understand channel performance across the customer journey.

Provide actionable recommendations to improve efficiency and scale paid media results.

Agency and Cross-Functional Collaboration

Manage day-to-day relationship with paid media agency ensuring priorities and performance targets are met.

Collaborate with marketing and purchasing teams to support campaign launches and promotional priorities.

Partner with the Email & SMS Manager to align acquisition campaigns with retention and engagement strategies.

Provide input into the promotional calendar and product launch planning from a paid media perspective.

Website Optimization and SEO

Implement SEO best practices across site content, metadata, and product pages.

Drive CRO initiatives to improve conversion rate, checkout flow, and landing page performance.

Audit and enhance website UI / UX to improve navigation, discoverability, and customer experience.

Align site updates with campaign and promotional priorities.

Analytics and Consumer Insights

Maintain reporting dashboards to track paid media performance and overall DTC results.

Leverage analytics and customer insights to inform targeting strategies, offers, and messaging.

Conduct consumer research, including surveys and competitive analysis, to deeply understand fan preferences and behaviors.

Requirements

4 to 6 years of experience in performance marketing or digital media in a consumer product environment, ideally toys and collectibles.

Hands-on experience managing Meta and Google Ads campaigns with a proven track record of driving results.

Experience with SEO and website optimization, including CRO and UI / UX improvements.

Familiarity with emerging platforms such as TikTok and Reddit is a plus.

Strong skills in campaign analytics, attribution, A / B testing, and performance reporting.

Experience conducting consumer research, including surveys and competitive analysis.

Proficiency with Google Analytics and ecommerce platforms.

Highly organized with attention to detail and a proactive, problem-solving mindset.

Experience managing paid media budgets and agency relationships.

Knowledge of platform policies, privacy regulations, and industry best practices.