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Senior Director, CRM & Personalisation
Senior Director, CRM & Personalisationcodax • San Francisco, CA, United States
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Senior Director, CRM & Personalisation

Senior Director, CRM & Personalisation

codax • San Francisco, CA, United States
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Senior Director, CRM & Personalisation (Enterprise)

Company : Codax

Location : San Francisco

Type : Full-time

Role

Own lifecycle revenue, retention, and 1 : 1 personalization across email / SMS / push / web / app. Lead a 20–40 person org (managers, ICs, vendors) and the martech stack to drive measurable LTV lift at scale.

What you’ll do

  • Set multi-year CRM & personalization strategy; build quarterly roadmaps tied to LTV / churn targets.
  • Orchestrate journeys, triggers, offers, and next-best-action using real-time data.
  • Establish experimentation guardrails (holdouts, uplift, CUPED) with Analytics / DS.
  • Own platforms (ESP / MA, CDP, feature flags, testing, decisioning, loyalty) and budget.
  • Partner with Product / Eng for event schemas, identity, and
  • Govern consent / PII and meet global privacy / security requirements.
  • Lead talent strategy : hire, coach, set operating cadence and SLAs with partner teams.

What you’ll bring

  • 12+ yrs CRM / Lifecycle / Retention in scaled B2C / subscription / e-commerce.
  • Proven LTV / churn impact at $500M+ revenue orgs; global experience a plus.
  • Fluency with Braze / Iterable / SFMC; Segment / mParticle / Snowflake; Optimizely / LaunchDarkly; GA4 / Amplitude.
  • Strong SQL, experimentation design, and executive storytelling.
  • Comfort owning $10M+ program / platform spend.

    • How we’ll measure success (12–18 mo)

  • LTV ↑, churn ↓ with verified incrementality.
  • ≥30% sessions personalized; test velocity ≥2 / week / team.
  • Time-to-launch new journeys
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    Senior Director • San Francisco, CA, United States

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