Director, Media Strategic Marketing

Objective

Reporting directly to the Chief Marketing and Strategy Officer with day-to-day operational relationship with Moody Global Media (MGM) senior leadership team, the Director of Media Marketing is responsible for leading the development and implementation of marketing strategies and tactics to generate awareness for all MGM ministries including terrestrial radio, digital content such as podcasts and internet stations, as well as specific program support related to fundraising activities.

This role also oversees the successful support of MGM’s local market personnel related to community impact and engagement, as well as national promotional activities related to underwriting, events, etc. The successful candidate will also guide marketing efforts to increase MGM audience and other constituencies for the radio and podcast networks. This role also contributes to efforts to help generate new potential donors for Moody Global Media through on-air and digital promotional campaigns, and partner with other members of the Moody Global Media Leadership Team to ensure alignment and integration of marketing efforts with annual content strategy and programming.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

• Provide oversight of the MGM Marketing team as they execute the marketing and promotional plans for terrestrial radio stations, streaming channels, and digital media content as outlined in the Moody Global Media strategic plan.
• Coach MGM Marketing team members to optimize relationships across the MGM network and increase satisfaction by becoming a value-added partner and trusted advisor of MGM leadership and staff.
• Actively cultivate collaboration between all MGM and MSC teams in the creation and execution of marketing strategies and campaigns related to each area of MGM.
• As a member of the MSC Leadership Team, collaborate closely with other MSC leadership team members to ensure successful outcomes for all MGM marketing initiatives and seamless integration of marketing efforts with the MSC teams, as well as other Moody departments to ensure timely (and on budget) delivery of marketing campaigns and programs.
• Partnering with the marketing communications team at MSC, develop necessary marketing / promotional materials and creative assets to help support programs and events consistent with the strategic plans and goals of MGM, including but not limited to the National Religious Broadcasters annual convention, concerts, Community Impact Director (CID) sponsored local events, and other MGM related activities.
• Collaborate with the Director of Development in the acquisition and cultivation of new potential ministry partners / donors for Moody Global Media within the framework of specific donor programs connected to national radio shows through the implementation of audience engagement programs across multiple channels.
• In partnership with the Center for Business Intelligence, and the MGM Leadership Team, secure industry and audience research and analysis, new product research and other necessary market research in a timely fashion to inform ministry decisions and marketing strategies.
• Monitor and analyze marketing performance metrics, to evaluate campaign effectiveness and ROI
• Ensure consistent adherence to all marketing processes for both MSC and Moody Global Media team members.
• Oversee and manage the MGM Marketing budget.
• Perform other special and related duties as assigned.

Minimum Requirements

Preferred Requirements

Work Environment / Conditions

Moody Bible Institute is a Christian-based Higher Education and Media Ministry. We exist to equip people with the Truth of God’s Word. If you are mission-minded, and have a servant’s heart, join us as we look to further impact the Kingdom of God.

This job operates in a professional office environment and may require long hours of standing due to participation in trade shows or other events. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

This is a full-time hybrid position : Monday through Friday with Tuesday, Wednesday and Thursday as mandatory in-office days. Hours may vary with some weekends, and late hours required based on projects or programs being managed and may flex based as needed with approval from the direct manager of this role.

15% Travel is expected for this position.

Additional Information

Moody Bible Institute is a Christ-centered, multicultural community that values and seeks faculty and staff who are committed to diversity, work effectively with diverse populations, and engage others in ways that honor our rich cultural mosaic and biblical foundation. Candidates must align with MBI’s Christian identity. Employees are expected to sign a Statement of Faith and adhere to the Community Standards.

We comply with all applicable laws pertaining to nondiscrimination on the basis of race, color, national origin, sex, age, disability, and any other applicable legally protected category. As a religious institution, we have the right to, and do, require that employees hold beliefs consistent with our Doctrinal Statement and conduct themselves in a manner consistent with our religious beliefs, as explained in our Community Standards.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.