Social Media Manager Job at Thesocial Lights in Minneapolis

Social Media Manager

Department : Social Media Management

Employment Type : Full Time

Location : Minneapolis, MN

Compensation : $50,000 - $54,999 / year

At The Social Lights, we’re a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other words, our superpower is transforming social capital into brand equity.

Our Social Media Managers are self-starters with a curious mind and a can-do attitude. Responsible for supporting, executing, and delivering on social media objectives, they have a unique love for consumer interactions and the intimate brand and product knowledge it takes to support our clients’ marketing goals through social media initiatives.

From producing eye-catching, scroll-stopping content, to engaging with followers, to facilitating brand and influencer partnerships, our social media managers do more than respond to posts. They are best-in-class insight gatherers, strategic thinkers, makers / creators and we believe they're the next generation of modern marketers.

Key Responsibilities

• Develop, implement, and manage social media communities and strategies
• Uncover insights, identify opportunities, and generate ideas that arise from conversations with social communities
• Build and manage a rich content / editorial strategy that attracts target audiences and in order to keep audiences engaged
• Work with brand and account teams to generate ideas and produce original content that can be utilized across multiple social media marketing channels
• Help to present, refine, and sell in social content ideas for client consideration
• Track, measure, and audit social media KPIs including measuring the effectiveness of media campaigns
• Analyze data to support insights, key takeaways, and optimizations on a regular basis in order to present monthly, quarterly, and yearly reports for clients
• Keep a pulse on industry trends and the health of our client's business in social and digital; sharing out learnings with team members on a regular basis and contributing to client POVs as requested
• Elevate the quality of our work overall by providing constructive feedback, shared learnings, and guiding through experiences
• Use TSL processes to deliver high-quality content to clients
• Present new ideas to improve performance across TSL client accounts and internal processes

Competencies

Skills, Knowledge and Expertise

Benefits

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