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Associate Director, Field Marketing - New York

Associate Director, Field Marketing - New York

Takeda PharmaceuticalsNew York, NY, US
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Associate Director, Field Marketing

The Associate Director, Field Marketing, is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team. Supporting New York and neighboring states. You will focus on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis (PsO) across the U.S. In this role, you will play a critical part in shaping and executing brand strategy by driving strategic partnerships, facilitating meaningful dialogue around the evolving treatment landscape, and positioning Takeda as a leader in PsO.

You will report to the Director, Head of HCP Engagements

KOL Engagement

  • Identify, cultivate, and maintain long-term relationships with national and regional Key Opinion Leaders (KOLs) and Advanced Practice Providers (APPs) in the dermatology space.
  • Develop and execute strategic engagement plans aligned with brand objectives, serving as a subject matter expert (SME) in psoriasis disease management.
  • Ensure compliant, accurate, and balanced scientific communication during all interactions with external stakeholders.
  • Gather and analyze competitive intelligence (CI) to stay informed on KOL alignment, key geographic market drivers, influence points, and provider dynamics.
  • Act as a liaison between KOLs and Takeda's senior and executive leadership, facilitating strategic insights and collaborative opportunities.

Insight Generation

  • Capture, document, and analyze customer and market insights to identify regional and national trends, informing strategic decisions by the brand team in preparation for market entry.
  • Share synthesized customer insights with cross-functional stakeholders, addressing key business questions to support marketing strategy, optimize resources, and develop tactics that drive brand performance.
  • Stay current on customer, competitive, and marketplace activities, and share these insights in a structured format with the broader team to inform brand planning and tactical execution.

    • Advisory Boards

  • Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management, treatment trends, and unmet medical needs.
  • Identify, recruit, and engage appropriate advisors based on therapeutic expertise, geographic representation, and strategic objectives.
  • Execute advisory boards and consultant meetings to gather actionable insights that inform brand and disease state strategies in anticipation of organizational needs.
  • Facilitate post-meeting debriefs and lead the synthesis of insights into clear, actionable recommendations for internal teams.

    • Congress & Conferences

  • Support the strategy, planning, and execution of national and regional congresses to advance the Dermatology brand and increase disease state awareness.
  • Attend national congresses and regional conferences within the assigned geographic area; synthesize key insights and share them compliantly with internal stakeholders.
  • Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership, ensuring alignment with strategic objectives.
  • Facilitate post-congress debrief sessions to evaluate outcomes and refine future engagement strategies.

    • P2P Engagements

  • Lead partnerships with field leadership within the assigned geography to optimize and effectively execute marketing strategies.
  • Identify and prioritize key educational needs and opportunities within target markets, and initiate programs to address these gaps.
  • Support the identification and development of the speaker bureau, maintaining appropriate communication with members to ensure alignment on disease education and brand messaging.

    • Cross-functional Partnership

  • Serve as a strategic bridge between internal teams (Commercial, Field Sales, Key Accounts, Medical Affairs, Market Access, and Leadership) and external thought leaders to ensure alignment and collaboration.
  • Coordinate with internal stakeholders to ensure all professional engagement activities are compliant, well-organized, and strategically aligned.
  • Demonstrate a proven ability to thrive in a cross-functional, collaborative environment, effectively manage multiple tasks simultaneously, and lead initiatives without formal authority.

    • Minimum Requirements / Qualifications :

  • Bachelor's degree required, preferably in Biology, Marketing, Strategy, or Business Administration.
  • 10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including a minimum of 3 years in Key Opinion Leader management.
  • Proven experience in developing engagement plans for thought leader / KOL management, with the ability to confidently liaise with external stakeholders.
  • Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs.
  • Strong leadership capabilities with the ability to set direction, drive alignment, resolve issues, and assess risk.
  • Excellent collaboration skills with a proven ability to influence cross-functional teams without direct authority.
  • Highly organized with strong analytical, problem-solving, and strategic thinking skills; able to manage multiple projects simultaneously.
  • Exceptional oral and written communication skills, with demonstrated learning agility, financial acumen, and budgeting experience.
  • The ideal candidate will be skilled in using AI tools to drive efficiency and innovation.

    • Preferred :

  • Experience working in the Psoriasis therapeutic market.
  • New product launch experience.
  • In-depth knowledge of buy-and-bill reimbursement models and payer dynamics.
  • Skilled in complex biologics.

    • Travel Requirements :

  • Willingness to travel up to 50% of the time, inclusive of conferences on weekends, overnight programs as well as attendance at key internal meetings.

    • Individual must reside within territory boundaries given the extensive travel arrangements of this role.

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    Director Field Marketing • New York, NY, US

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