Associate Director, Marketing - Alamo

Associate Director, Marketing - Alamo

Alamo was founded by music veteran, Todd Moscowitz in 2016 and is home to some of today's most promising artists; Lil Durk, Rod Wave, Blackbear, Lil Gotit, Slimelife Shawty, YN Jay, Dee Watkins, and more.

The label was birthed to reflect the current landscape of the industry, artistry, and culture, ushering in a new generation of talent. Alamo is cultivating the stars of tomorrow.

The Associate Director, Marketing will serve as a member of Alamo's marketing department. This role requires comprehensive communication and coordination both internally and externally to keep projects moving forward while maintaining the overall message and brand. This is a unique opportunity to influence how music reaches listeners around the world.

What You'll Do :

• Manage music releases, maintain campaign timelines, and oversee release logistics.
• Initiate well-thought-out plans for music releases and assist in long-term career planning for Alamo's artists.
• Set up and maintain timelines of project needs and key dates / deadlines with all departments and oversee the timely delivery of those needs in partnership with various departments, including publicity, radio, and synch.
• Create weekly marketing reports and communicate updates to brief teams on all release information and ensure results are communicated efficiently.
• Participate in creative planning to create big marketing ideas and ensure a continuous flow of content surrounding each artist.
• Work closely with artists and management for campaign updates and communicate goals and plans for each release.
• Partner with artists, managers, and all departments to create, maintain, and evolve artist brands.
• Work with A&R and creative teams to gather all necessary assets to meet delivery deadlines.
• Collaborate closely with digital and commerce teams to formulate and implement digital plans, social media rollouts, and DSP campaigns.
• Manage the creation and distribution of marketing tools.

Who You Are :

What We Give You :

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership / union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

New York Pay Range

$70,000 - $80,000 USD