Associate Director, Marketing (Enterprise Marketing Strategy)

Associate Director, Marketing (Enterprise Marketing Strategy)

NYU Langone Health is seeking a highly skilled Associate Director of Enterprise Marketing Strategy to support NYU Langone's omnichannel communications and marketing campaigns. This role will collaborate closely with Communications Marketing Government and Community Affairs CMGCA colleagues and other key stakeholders to shape innovative marketing initiatives tailored to diverse patient segments and healthcare professionals. Reporting to the Director of Enterprise Marketing Strategy, this position will support the development of digital communications and marketing campaigns and strategic assets leveraging the NYU Langone Media Network and will work to ensure alignment with the health system's mission in order to drive brand reputation and appointment volume.

Job Responsibilities :

• Develop project briefs to support the development of creative and messaging strategy of full-funnel integrated marketing campaigns; partner with Strategy Digital and Program Measurement COE to identify platform activation, key media targets and KPIs
• Develop innovative digital communications and marketing campaigns leveraging Sales Force Marketing Cloud including asset creation, audience segmentation criteria, measurement, and reporting to relevant stakeholders
• Create and implement processes supporting the efficient development of campaigns while ensuring relevant stakeholders are represented accurately and consistently
• Establish and maintain a content calendar for the NYU Langone Media Network ensuring assets are current and relevant to audiences
• Create and implement a style guide for communications and marketing assets within the NYU Langone Heath Network in accordance with brand guidelines and messaging frameworks
• Cultivate a deep understanding of the business goals and objectives of key clinical service areas; participate in the strategic planning process and critical department meetings
• Identify and assess new opportunities for CMGCA-led campaigns bringing recommendations to the Relationship Lead for discussion

Stakeholder Relationship Management :

Collaboration :

Minimum Qualifications :

Preferred Qualifications :

Qualified candidates must be able to effectively communicate with all levels of the organization. NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents. NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $117,107.95 - $194,250.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses / incentive, differential pay or other forms of compensation or benefits.