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Vice President of Marketing, Lead Generation Strategy

Vice President of Marketing, Lead Generation Strategy

ConfidentialLincolnwood, IL, United States
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Vice President of Marketing, Lead Generation Strategy

About the Company

A renowned home renovation company with a stellar reputation in the Architecture & Planning industry.

Role Overview

The Company is on the lookout for a dynamic Vice President of Marketing with a strong focus on lead generation. This key leadership role requires someone with a demonstrated history of success in crafting and executing comprehensive marketing strategies that drive results.

Key Responsibilities :

  • Lead the marketing department, overseeing brand management, digital marketing, and traditional advertising.
  • Generate high-quality leads through innovative tactics such as strategic planning, corporate communications, public relations, market research, and direct marketing.
  • Manage and mentor the marketing team, fostering a culture of creativity and performance.
  • Develop and maintain strong vendor relationships, ensuring alignment with corporate objectives.
  • Create in-depth performance reports to evaluate marketing effectiveness and adjust strategies as needed.
  • Involve actively in sales and marketing goals to guarantee targets are consistently achieved.
  • Manage the marketing budget and devise segment-specific strategies to optimize resource allocation.
  • Drive the creative strategy for all marketing materials, ensuring brand consistency and impact.

Qualifications :

  • Bachelor's degree in business, marketing, or technology; MBA or advanced degree is a plus.
  • A minimum of 20 years of senior marketing leadership experience in a corporate setting.
  • Strong analytical skills to assess the lead generation and sales cycle effectively.
  • In-depth understanding of modern marketing practices and analytics.
  • Proficient in SEO, SEM, paid social media strategies, and experienced with marketing automation tools.
  • Exceptional communication skills with a proven ability to collaborate across functions.
  • Travel Requirement : Less than 10%

    Functions : Marketing

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    Vice President Of Marketing • Lincolnwood, IL, United States

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