Product Marketing Manager

Job Description

Job Description

Salary : $170,000 - $200,000 based on skills and experience

Title : Product Marketing Manager (PMM)

Opportunity :

As the Product Marketing Manager at Contruent, you will lead go-to-market initiatives for our growing Contruent Enterprise SaaS solution. Youll be the critical link between product, sales, and marketingcrafting positioning, messaging, competitive insights, and enablement content to drive market adoption and revenue growth of the product.

Responsibilities

Go-to market and Sales Enablement

• Partner with product management and marketing teams to shape thought leadership, blogs, webinars, and campaigns that reinforce our value proposition
• Develop compelling messaging and differentiated positioning tailored to owners, EPCs, and construction program stakeholders.
• Sales Enablement create battlecards, sales playbooks, customer stories, pitch decks, and training content to support successful field execution
• Operationalize our internal product marketing communications.
• Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs.
• Build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.
• Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market and Product Management teams.
• Build an action-oriented and repeatable release management process from scope planning to product release and launch planning

User Engagement, Communication and Community

Product Led Growth, Product Adoption and User Retention / Conversion

Help align to complete user experience (how they find, try, buy, learn, adopt and advocate)

Requirements