Product Manager - Cut Flowers

Job Description

Job Description

Description :

This role will manage and coordinate product development aspects of research and development and the overall product life cycle for PanAmerican Seed’s Cut Flower crops. The ideal candidate will have a deep passion for plants, and the ability to bridge the gap between customer needs and product development.

Responsible for :

• Develop and execute a comprehensive product strategy for our Cut Flower product offerings ensuring they relate to the Company’s overall goals, vision, and values.
• Track new products and develop, lead, and implement strategy for Cut Flower product introductions resulting in the successful commercialization of new products.
• Work with breeders and other stakeholders in developing breeding goals for Cut Flower crops leading to timely introductions meeting customer needs. Make recommendations to appropriate stakeholders for product assortment changes.
• Manage necessary aspects of Cut Flower product trialing to ensure that appropriate data is collected, data generated, and appropriate pictures / videos and reports completed which will result in successful trialing, ensuring quality and performance of the products and customer success at all levels with new products launched into the market.
• Plan and execute Cut Flower product launches, including marketing strategies, product positioning, and pricing strategies. Monitor product performance post-launch.
• Conduct Cut Flower market research to identify emerging trends, customer preferences, and competitive positioning.
• Manage the entire product lifecycle to ensure market position, which includes staying informed about competitors in the horticulture industry and identifying opportunities to differentiate our products.
• Create and maintain a roadmap (PAS) or timeline that outlines the future direction of the Company’s products / produce lines including new product releases and updates to existing products.

Requirements :

Salary Range : $70,000 to $95,000

Physical Requirements :

Our promise to you :

We create excitement in the world of flowers and are the first choice for service. We deliver all the best and nothing else! To you, we deliver a work environment and a culture where building long-lasting relationships internally and externally is important. We believe that good communication, sharing ideas and collaborating on projects will set us up for success. We keep both our feet on the ground and are approachable.

In addition to this we provide a comprehensive Total Rewards package that includes :