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Growth Creative Strategist Job at OneSkin in New York

Growth Creative Strategist Job at OneSkin in New York

MediabistroNew York, NY, United States
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Overview

Get AI-powered advice on this job and more exclusive features. Come redefine the future of aging with us. We're a longevity company. Everything we do, we do to help people age at the best version of themselves.

Our founding team is made up of four PhDs and entrepreneurial minds on a mission to transform the way we think about skin and aging. As the pioneers of skin health and longevity, we create science-based, clinically effective products to optimize skin and body health and provide support for people at every step of their “growing limitless” journey. Our longevity approach targets the root causes of aging using a proprietary peptide designed to decrease the accumulation of aged (senescent) cells in the skin and is the first product proven to reduce skin biological age in humans.

We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of skin science. As we help our customers grow limitless, we grow too by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for science, optimal health, and innovation.

We are limitless. It\'s our mantra. Our commitment to helping anybody and everybody committed to live life to the fullest regardless of their age.

The Role

We’re seeking a dynamic Creative Strategy Lead to own and scale the intersection of creativity and growth across all channels. This role will be responsible for shaping and executing data-driven creative strategies that fuel business growth, while championing innovation, cultural relevance, and performance rigor. As the bridge between creative and growth, you’ll transform insights into powerful creative briefs, guide cross-functional teams and partners to deliver high-performing assets, and implement a test-and-learn methodology that unlocks scalable wins. Beyond driving measurable impact, you’ll play a key role in building and mentoring a best-in-class creative program, ensuring creative excellence remains a core growth driver for the business.

Responsibilities

  • Develop and lead creative strategy across digital and offline channels (Meta, YouTube, TikTok, TV, Influencer, Podcast, etc.), leveraging performance data, cultural trends, and consumer insights to drive growth.
  • Build and execute quarterly creative strategy plans that evolve with company goals and business lifecycle, integrating learnings from historical performance and new growth opportunities.
  • Own the briefing process by writing compelling, insight-driven creative briefs that align with business objectives and guide internal teams, agencies, and influencer partners to deliver high-performing assets.
  • Implement a build–measure–learn methodology , driving experimentation, A / B testing, and iteration to validate hypotheses and continuously improve creative performance.
  • Analyze creative results to identify scalable wins, optimization opportunities, and provide actionable insights and recommendations to leadership and cross-functional teams
  • Collaborate cross-functionally with Product Marketing, Brand, Creative, Product, and Data to ensure creative strategies are integrated into broader growth initiatives.
  • Define and track clear KPIs to measure success, reporting performance regularly to leadership and partners in a clear, concise, and actionable manner.
  • Lead, mentor, and develop a high-performing creative strategy team while promoting a culture of creativity, innovation, and continuous improvement.

Requirements

  • 5-7 years of experience in a growth marketing leadership role with an emphasis on creative strategy, preferably within a high-growth beauty, health or wellness company.
  • Proven track record of developing and executing successful creative and messaging strategies to deliver against core growth KPIs.
  • Experience applying the build-measure-learn methodology to development and testing of creative.
  • Ability to think creatively and strategically, with a strong understanding of how to leverage creative content to drive business growth.
  • Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
  • Deep understanding our core customers, what performs and what does not, and an ongoing to push to unlock new audiences via paid channels in partnership with product marketing, creative and growth.
  • Strong communication and collaboration skills with experience working across various functions, and the ability to influence key stakeholders
  • Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver results on time.
  • Up-to-date knowledge of industry trends, best practices, and emerging technologies in the creative and growth marketing space.
  • Compensation

    The anticipated base salary range for this role is $155,000 – $175,000 annually. Final compensation will be determined based on experience and qualifications.

  • Fully remote work experience, including a one-time allowance for home office setup
  • Comprehensive medical, dental, vision package, and FSA.
  • 401K with 100% match up to 5% of your salary
  • Flexible PTO
  • Monthly wellness package (Gympass) including free meditation app membership (Headspace, Calm)
  • Free OneSkin subscription for full-sized products
  • OneSkin uses e-verify to validate work authorization documentation
  • Seniority level

  • Mid-Senior level
  • Employment type

  • Full-time
  • Job function

  • Marketing and Sales
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