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Business Development Manager, Programmatic Demand & Supply Partnerships

Business Development Manager, Programmatic Demand & Supply Partnerships

NewsweekNew York, NY, US
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Business Development Manager, Programmatic Demand & Supply Partnerships

Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.

Adprime Business Development Manager, Programmatic Demand & Supply Partnerships

Adprime is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands. Our proprietary DSP delivers precision targeting on a percentage-of-media-spend billing model and our Exchange aggregates premium digital inventory. We're looking for a seasoned business development professional to drive revenue growth, secure both demand-side and supply-side partnerships and help shape our product strategy through client insights.

The Business Development Manager will own the full partnership lifecycle, with a direct revenue goal tied to DSP media spend and exchange transactions. They will be responsible for identifying, pitching, and closing new demand-side partnerships, expanding supply relationships, and collaborating with clients to identify product needs and inform feature development. This is a high-impact role where success is measured by revenue growth, partner retention, and actionable feedback to guide product innovation.

The successful candidate will work in a hybrid work environment with the flexibility to work from home, and work in our corporate headquarters in New York City on a weekly basis.

Key Responsibilities

  • Build and manage a pipeline of DSP clients, agencies, and inventory suppliers.
  • Achieve quarterly and annual revenue goals tied to DSP media spend and exchange deals.
  • Track performance and report progress against revenue KPIs.
  • Partner with programmatic sales to ensure curated PMP access is available to DSP clients, enabling them to activate advertiser spend.
  • Monetize, sell, and highlight the value of 1st Party Data as it relates to HCP and DTC.

Partnership Outreach & Sales :

  • Drive adoption of the DSP and onboarding of premium publishers / SSPs.
  • Negotiate commercial terms (percentage-of-media-spend fees, revenue shares, technical integration).
  • Product Feedback & Development :

  • Act as the voice of the customer, collecting partner feedback on features and performance.
  • Collaborate with the Product and Engineering teams to influence product roadmap and enhancements.
  • Help define requirements for tools, reporting, and data integrations that improve partner satisfaction.
  • Relationship Management :

  • Serve as the key point of contact for new and existing partners.
  • Identify upsell opportunities, grow partner relationships, and drive long-term engagement.
  • Market Intelligence :

  • Stay ahead of programmatic, HCP / DTC data trends, and regulatory changes
  • Leverage competitive analysis to refine our positioning and go-to-market approach.
  • Onboarding & Enablement :

  • Partner with AdOps to ensure smooth technical integrations and campaign setup.
  • Develop partner-facing collateral, playbooks, and performance reports.
  • Qualifications

    Experience :

  • 4+ years in ad tech business development, with proven success in achieving revenue targets.
  • Demonstrated success in driving DSP and / or exchange partnerships that resulted in measurable revenue growth.
  • Industry Knowledge :

  • In-depth understanding of programmatic ecosystems (DSP, SSP, RTB, PMP).
  • Familiarity with health care provider and consumer targeting, data privacy, and compliance requirements.
  • Skills :

  • Strong revenue-driven mindset with a track record of meeting or exceeding sales quotas.
  • Exceptional communication and presentation skills, comfortable engaging senior stakeholders.
  • Ability to translate client needs into actionable product and feature recommendations.
  • Technical Aptitude :

  • Understanding of DSP operations, campaign analytics, and data integrations.
  • CRM proficiency (Salesforce, HubSpot) and experience with analytics / reporting platforms.
  • Preferred :

  • Existing relationships with agencies, DSPs, or healthcare-focused publishers.
  • Experience working with product teams to influence ad tech features or workflows
  • Salary range : up to $150,000 commensurate with experience

    Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.

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    Manager Programmatic • New York, NY, US

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