Senior Manager, CRM & Lifecycle Marketing

Job Description

Calling all originals : At Levi Strauss & Co., you can be yourself — and be part of something bigger. We're a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your future.

We are looking for a strategic and data driven Senior Manager to lead our Email, Push Notification, and SMS marketing programs. In this role you will drive strategy and execution for multi-channel campaigns delivering customer engagement, repeat purchase, and revenue.

This role manages a team of marketers, and works cross functionally with partners across creative, data science, analytics, loyalty, PR, product, retail, and e-commerce.

While primarily focused on the US market, this role will also provide global support to local marketing teams in other countries, helping to drive brand cohesion and shared best practices.

About the Job

• Direct marketing ownership : Be responsible for overall strategy and results across all email, push, and SMS communications. Create a holistic messaging plan that encompasses dedicated sends for things like key promotional moments and automated trigger programs based on data.
• Manage the customer lifecycle : Develop customer journey maps and optimize multi-touch campaigns to engage customers during key lifecycle stages such as welcome, cart abandonment, win-back, etc.
• Segmentation and personalization : Utilize customer data to develop targeting segments and deliver personalization at scale.
• Testing and optimization : Drive continuous improvement to all programs through ongoing testing of creative, frequency, copy, audiences, etc.
• Cross functional collaboration : Provide insights to creative teams that inform direction of future assets, liaison with data science to improve segmentation strategy with behavioral or demographic insights, work with merchandizing partners to understand contemporary product selling trends, etc.
• Own relationships with technology partners and vendors : Ensure we have the tools and partnerships we need to succeed.
• Team leadership : Develop talent, build skillets, and allocate resources effectively. “Lead from the front” and model behaviors that inspire others.
• Provide global support : Share learnings, test results, and best practices with local teams outside of the US market to help inform and drive their strategies.

About You

This is a hybrid position based in our San Francisco, CA headquarters. You will be expected in office 3 days per week typically Tuesday-Thursday. Note, time in office can vary depending on business needs.

The expected starting salary range for this role is $132,900 - $177,200 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.

Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, incentive plans, 401(k) matching, paid leave, health insurance, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.

LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.

EOE M / F / Disability / Vets

This position is expected to be filled by 12 / 30 / 2025.

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