Marketing Manager, Engagement & Retention (Lifecycle Marketing)

Job Description

Job Description

Want to be a part of a team revolutionizing and leading an entire industry with no real competition? The laundry industry is a $40+ billion dollar market, and the Cents platform is making it easier for laundromats, dry cleaners, and all garment care businesses to grow, manage, and understand their business. Backed by top-tier investors like Bessemer, Camber Creek, and Tiger Global, Cents is one of the fastest-growing vertical SaaS companies in the USA, and we’re just getting started. Already profitable and growing incredibly quickly each year, we have entered the absolute best stage of being a startup.

About Cents

Cents is a New York–based technology company passionate about transforming the laundry industry and dedicated to enabling new ways of working, earning, and living. Our all-in-one, business-in-a-box platform helps operators start, manage, and expand their businesses through a market-leading suite of SaaS and hardware products. By building a modern system to power the garment care industry, our goal is to outsource laundry day to the local business.

Our team is full of passionate technology experts obsessed with supporting and empowering SMBs. We feel the unique responsibility and opportunity we have to elevate an industry. We’re adding great talent to help achieve this mission, and that’s where you come in!

About The Role

The Marketing Manager, Engagement & Retention implements strategy, execution, and optimization of marketing campaigns focused on driving operator engagement, retention, and business growth. You'll be a strong voice on the marketing team, collaborating cross-functionally to ensure campaigns align with Cents' mission and growth goals.

You'll obsess over the operator journey, developing personalized campaigns that help small business owners succeed while building lasting relationships with the Cents platform. This role is ideal for someone who thrives in a fast-paced startup environment and is passionate about empowering entrepreneurs through technology.

We are looking for talent to join our growing team in NYC!

Email Marketing & Campaign Strategy

• Develop and optimize email marketing strategies, overseeing calendar, segmentation, personalization, and A / B testing
• Collaborate with product marketing, content, and design teams to create nurture campaigns
• Partner with product marketing and demand generation to optimize targeting and messaging
• Own end-to-end lifecycle campaign programs from conception through execution

Customer Journey Optimization & Testing

Social Media Strategy & Go-to-Market

Cross-Functional Collaboration, Analytics & Strategic Development

What You Need To Be Successful

Technical Skills

Personal Attributes

Desired Qualifications

About Us

There’s a Laundry List of Why You’ll Love Working at Cents!

We are leaders - Leadership is not exclusive to the management team, but something everyone at Cents embraces and wants to get better at.

We are overachievers - The only true way to predict the future is to build it yourself. No excuses. Give 100% at all times.

We are students - We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.

We are committed to diversity and tight knit community - We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Benefits and Perks

We offer great compensation packages, comprehensive health benefits, & believe in a strong cohesive team atmosphere. Work from-home office stipend, virtual team events, and access to learning opportunities from our team and network of advisors, and investors are just the starting point.

Please be aware that all legitimate recruitment communications from Cents will come through our official channels (@trycents.com email domain, our official careers page, or verified phone calls following email introductions).

Also please note that we will never ask for money or sensitive financial information. If you are contacted through other means or asked for such details, please assume that the communication is not legitimate. Please forward any such communications to us at concerns@trycents.com and we can confirm this for you.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.