Lifecycle Marketing Manager

Job Description

Job Description

About this role

PetDesk is looking for a Lifecycle Marketing Manager to own the strategy and execution of lifecycle campaigns that move veterinary clinics through our funnel—acquisition → onboarding → adoption → expansion → re-engagement. You’ll use email, in-app, and chat channels to deliver personalized, timely messaging that drives conversion, retention, and predictable pipeline growth.

This is a hands-on, high-impact role. You'll map customer journeys, build smart triggers and experiments, and continually optimize to improve conversion & reduce churn. You’ll work closely with Product, Customer Success, Marketing Ops, and Analytics to ensure everything from deliverability to messaging cadence is sharp.

Apply if you're excited to :

• Develop and lead the full lifecycle marketing strategy, from onboarding through retention, upsell, and win-back
• Design end-to-end customer journeys with segmentation, behavioral triggers, and event-based personalization
• Embed lifecycle touchpoints into the PetDesk experience via in-app messaging and chat, in addition to email
• Ensure email deliverability, sender reputation, authentication (SPF, DKIM, DMARC), and compliance with CAN-SPAM, GDPR, etc.
• Implement A / B tests, cohort analysis, funnel optimization, and performance dashboards to surface friction and opportunities
• Collaborate cross-functionally with Product, CX / Customer Success, Marketing Ops, and Analytics to deliver measurable improvements in engagement, retention, and pipeline
• Bring ideas to push the lifecycle craft forward—whether by refining messaging, improving content, testing new triggers, or improving the data & integrations behind the scenes

About You

Benefits & Perks

Petvisor operates through two main divisions : PetDesk in North America and Vetstoria in EMEA and APAC. The company offers an ecosystem of top-tier client engagement solutions for the pet healthcare and services communities, enhancing communication, service quality, and client retention. With its cutting-edge solutions, Petvisor supports more than 10,000 veterinary clinics and over 400 grooming facilities and serves over 20 million pet parents worldwide.

Our recruiting process is rooted in “Who : The A Method of Hiring” and consists of an average 2-week hiring timeline. This standardized interview process allows candidates to answer the same questions, experience the same process, and ensure a fair performance review from multiple perspectives.

Please, no external recruiters—candidate profiles submitted from external recruiting agencies will not be considered.

Notice at Collection to Applicants Residing in California

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