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Marketing Administrator
Marketing AdministratorPursueCare • Middletown, CT, US
Marketing Administrator

Marketing Administrator

PursueCare • Middletown, CT, US
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Job Description

Job Description

PursueCare is a mission-driven, patient-focused company that provides compassionate, judgement-free addiction recovery and behavioral health services to patients via telemedicine. Our inclusive and inspiring company culture empowers employees to be the best version of themselves.

At PursueCare, we believe in innovation-driven healthcare reform that aims to enhance the lives of individuals struggling with addiction. Our platform offers comprehensive addiction treatment and pharmacy services, utilizing digital health and telemedicine solutions to reach patients in rural and underserved areas. As a rapidly growing startup, we're seeking a dynamic and experienced Marketing Administrator to join our team and drive our marketing efforts in the addiction treatment sector.

Overview

PursueCare's Marketing & Communications (MarCom) department plays a critical role in supporting the company's mission to revolutionize addiction treatment by using technology to seamlessly deliver comprehensive, judgment-free substance use disorder services via virtual health. The MarCom team develops and executes strategies that promote the PursueCare brand and its services to patients and a wide range of partners, including health insurance plans, hospital systems, walk-in clinics, emergency services, skilled nursing facilities, and rehabilitation centers.

The Marketing Administrator provides essential administrative and operational support to the MarCom team. This role focuses on coordinating marketing assets, managing systems and workflows, and assisting in the execution of campaigns across digital, email, social, and event channels.

Essential Responsibilities & Duties

  • Coordinate and maintain marketing assets, materials, and calendars to support campaigns and projects.
  • Assist with advertising, email, and social media campaigns (HubSpot setup, scheduling, monitoring, and reporting).
  • Update and prepare marketing collateral and digital content using templates and brand guidelines.
  • Manage promotional items and vendor coordination, including orders, inventory, and distribution.
  • Provide logistical and administrative support for events and conferences.

Education & Experience

  • Bachelor's degree in marketing, communications, advertising, digital media, or related field.
  • 1+ year of administrative or coordination experience in marketing, communications, or advertising preferred.
  • Experience with HubSpot or similar CRM / marketing automation systems preferred.
  • Familiarity with healthcare, behavioral health, or technology-enabled services a plus.
  • Qualifications & Key Competencies

  • Highly organized with strong administrative and project coordination skills.
  • Comfortable working with marketing automation tools and CRM platforms (HubSpot preferred).
  • Strong attention to detail and accuracy in managing assets, data, and deliverables.
  • Clear and professional written and verbal communication skills.
  • Ability to manage multiple tasks and deadlines while supporting team needs.
  • Collaborative team player with a service-oriented approach.
  • Commitment to PursueCare's mission to improve healthcare through innovation and compassion.
  • Join us in our mission to provide compassionate care and support to individuals seeking addiction treatment. If you possess the key qualifications and are passionate about making a difference, we invite you to apply for this rewarding role.

    PursueCare is an equal opportunity employer and values diversity in our workforce. We encourage applications from all qualified individuals, including those with diverse backgrounds and those with disabilities.

    pursuecare.com | reachforreset.com

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    © 2025 PursueCare. All rights reserved.

    Privacy Policy Terms of Use SMS Terms of Service Site Map Website Accessibility

    PursueCare is not an emergency service. If this is an emergency seek care immediately by dialing 9-1-1.

    If you are experiencing distress or are at risk of suicide or harm confidential support is available to you by contacting the Suicide and Crisis Lifeline by dialing 9-8-8.

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