Senior Marketing Specialist, Provider

Senior Marketing Specialist

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

As a Senior Marketing Specialist, you will be responsible for developing provider engagement strategies, tactical communication plans and go-to-market materials for Optum Infusion Pharmacy. These activities will educate providers about Optum Infusion Pharmacy and deliver meaningful differentiation that will create brand recognition and increase prescriber referrals driving growth for the business. This position reports to the Sr. Director of Optum Infusion Pharmacy.

This position follows a hybrid schedule with four in-office days per week.

Primary Responsibilities :

• Support the unique marketing needs of our infusion pharmacy healthcare provider sales team
• Work with marketing team members, digital marketing team, project managers, subject matter experts, sales and account management teams to create and execute healthcare provider marketing campaigns to accelerate growth
• Support sales / business initiatives by developing and implementing a marketing strategy that includes key activities such as presentation decks, print collateral, digital campaigns and other initiatives related to our capabilities and services that define our value for healthcare providers
• Proactively engage and partner with our field sales, clinical, legal, training and program teams to effectively define strategies that will drive engagement and grow our provider referrals
• Support capability / product launches using data driven strategies and track ROI of marketing initiatives
• Coordinate the development of creative projects with Creative Services
• Ensure branding and messaging are consistently utilized across all marketing materials
• Knowledge of sales processes and methodology
• Support other marketing initiatives as needed

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications :

Preferred Qualifications :

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary for this role will range from $71,200 to $127,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission. Diversity creates a healthier atmosphere : UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.