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Intelliswift - An LTTS Company is hiring : Performance Media Manager in San Franc

Intelliswift - An LTTS Company is hiring : Performance Media Manager in San Franc

MediabistroSan Francisco, CA, United States
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Job Title : Performance Media Manager

Location : San Jose, CA 95110 or San Francisco, CA 94107 (Hybrid - 2-3 days / week onsite)

Duration : 12 months

Contract Type : W2 only

Pay Rate : $63.38 / Hour

Duties

  • As Performance Media Manager you will be accountable for driving acquisition and engagement programs for Client’s Document Cloud products. We are a group who values data and creativity equally, continuously seeking the best of left and right brain approaches.
  • In this critical role, you’ll focus on building innovative performance media programs and relevant customer experiences to drive acquisition of new customers.
  • Your challenge is to develop a performance media strategy and grow annual recurring revenue (ARR).
  • You’ll be helping to shape customer marketing strategy across paid social, and programmatic media. In addition, you will collaborate on broader cross-functional campaigns, experiments and efficiency measurement with Campaign Marketing, Marketing Analytics, Adobe Studio, Business Unit, and Web teams.

Responsibilities

  • Actively support Campaign and Go-to-Market team’s objectives including direct response acquisition campaigns (paid and free users), as well as engagement and retention for existing client’s customers.
  • Receive and interpret briefs; tactically plan, launch and optimize media channels within a media campaign
  • Upload assets into internal creative tool for trafficking
  • Go into paid social platforms to QA campaign and creative set-up
  • Develop and execute detailed testing plans, including tracking and measurement
  • Own 1st party audience targeting segmentation and suppression strategy
  • Play a role in Ad Operations, Trafficking Programmatic Display campaigns in our 3rd Party Ad Server to align with our personalization / segmentation strategy
  • Manage and partner with our internal Programmatic Trade Desk, as well as external agencies to plan and optimize performance media campaigns across display, video, and paid social.
  • Craft meaningful insights for weekly and quarterly reports
  • Support quarterly business reviews and campaign wrap-ups
  • Regularly contribute to media standards and campaign processes
  • Plan and optimize paid media campaigns to support and scale customer acquisition, and meet quarterly targets
  • Collaborate with analytics team to recommend, design, and execute experiments and uncover new ways to increase paid media conversion
  • Continuously test creative and placements
  • Required Skills

  • Ability to navigate a matrixed organization and represent the team with integrity and self-sufficiency.
  • Proven expertise in performance media, across Programmatic Display, and Paid Social, particularly in creative trafficking across channels.
  • In-platform buying experience in DSP Platforms and Paid Social platforms a definite plus, (DV360, Trade Desk, Facebook / Instagram, LinkedIn, Google Ads); Paid Search knowledge helpful, but not essential for this role.
  • Ability to learn our technology, products, and systems quickly
  • Robust analytical skills - the ability to digest large amounts of data, identify relevant trends, pursue the most important questions, and take action
  • Ability to work effectively within a team in a fast-paced, growth environment
  • Ability to plan, manage and work on multiple projects and schedules
  • Strong written and verbal communication, problem-solving skills, and an outstanding eye for detail
  • Clear communicator to deliver POVs with solid rationale
  • Ambition to grow with the company and take on more responsibility
  • Education

  • 5+ years of digital media experience
  • Bachelor's Degree or higher
  • We are an equal opportunities employer and welcome applications from all qualified candidates.

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    An Company Is Hiring • San Francisco, CA, United States

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