(USA) Manager, Digital Media- Performance Media

Position Summary

The Manager, Digital Media is responsible for planning and executing self-serve cross-channel digital media campaigns with a performance media focus. You will manage programmatic, paid search, and paid social campaigns to meet business goals on Walmart B2B. The role is activation-focused, but you also should be able to make data-driven recommendations in support of business objectives, identify growth opportunities, and have experience in data analysis, performance reporting, and budget management. You will report to a Senior Manager, Digital Media.

What you'll do

• Work closely with partner teams within Marketing, building a strong inter-team relationship.
• Serve as the digital activation lead across programmatic, paid search, and paid social channels, responsible for delivering on acquisition goals.
• Share weekly, monthly, and ad hoc performance reporting updates, providing strong data driven insights and recommendations.
• Monitor business performance and optimize channel allocations and tactics to meet marketing and business goals.
• Perform monthly budget actualization tasks to ensure spending is on track.

What you’ll bring :

Minimum Qualifications :

Preferred Qualifications :

About the Performance Marketing Incubation Team

We solve new and emerging strategic challenges that unlock performance marketing potential for the enterprise. This will often take the shape of new value propositions, but in some cases may include improving existing programs. The projects we take on have an outsized impact on the Walmart business, and once our solutions are incubated and proven out, they ultimately graduate to dedicated permanent teams.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.

You will also receive PTO and / or PPTO that can be used for vacation, sick leave, holidays, or other purposes.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

The annual salary range for this position is $96,000.00-$186,000.00

Additional compensation includes annual or quarterly performance bonuses.

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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