Director, Digital Media (Email, SMS, Push, Direct...

Director of Owned Media Sams Club

Sams Club is seeking a dynamic and innovative Director of Owned Media to lead the evolution of our owned media ecosystem. This leader will drive strategy, execution, and optimization across channels including Email, Push, SMS, Message Center, ICDS (In-Club Digital Signage), Direct Mail, Radio, and Gas Screensensuring these channels deliver personalized, connected, and measurable member experiences at scale.

The ideal candidate will bring deep retail marketing expertise, advanced knowledge of martech platforms, and a proven track record of leveraging data science, analytics, and technology partnerships to enhance the member journey. This role requires both strategic vision and hands-on operational excellence to deliver seamless, impactful, and personalized experiences across every touchpoint.

Key Responsibilities

• Channel Leadership : Oversee execution and optimization across all owned media channels (email, SMS, push, message center, ICDS, direct mail, in club radio, gas screens), ensuring cross-channel orchestration and consistency.
• Personalization & Member Journey : Partner with personalization and strategy partners, data science, analytics, and product teams to design and deliver member-centric journeys, leveraging segmentation, predictive modeling, and AI / ML-driven personalization to meet members needs at every stage.
• MarTech Strategy & Enablement : Collaborate with technology and platform partners to enhance capabilities, integrate martech solutions, automate workflows, and unlock next-generation personalization.
• Campaign Excellence : Partner with strategy, creative, and operations teams to deliver campaigns that are timely, relevant, and performance-driven, with clear linkage to sales, traffic, and engagement outcomes.
• Optimization & Insights : Establish robust measurement, experimentation, and reporting frameworks to maximize ROI, improve targeting, and drive continuous improvement across channels.
• Cross-Functional Collaboration : Build strong partnerships with data science, analytics, product, and marketing leadership to ensure alignment of owned media strategies with enterprise priorities.
• Innovation & Foresight : Stay ahead of evolving retail, consumer, and martech trends to proactively identify opportunities for new tools, tactics, and approaches that enhance the member experience.
• Team Leadership : Lead, mentor, and inspire a team of channel managers and operators, fostering a culture of collaboration, curiosity, and innovation at the intersection of marketing and technology.

Qualifications

At Sams Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

Health benefits include medical, vision and dental coverage

Financial benefits include 401(k), stock purchase and company-paid life insurance

Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and / or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sams Club facilities. Programs range from high school completion to bachelors degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

The annual salary range for this position is $110,000.00-$220,000.00. Additional compensation includes annual or quarterly performance bonuses.

Minimum Qualifications

Bachelors degree in Marketing, Business, or related field and 6 years experience in marketing or related field OR 8 years experience in marketing or related field. 3 years supervisory experience.

Preferred Qualifications

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

About Sams Club

Sam Walton opened the first Sams Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sams Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sams Club helps make saving simple for families and small business owners. Sams Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.

Sams Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing unique styles, experiences, identities, abilities, ideas and opinions- while being welcoming of all people.