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Social Media Manager, Google AI

Social Media Manager, Google AI

MediabistroMountain View, CA, United States
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AI is the most profound technology Google is working on, and it’s already integral to many of our products that billions of people use everyday. Looking ahead, AI is how Google will execute on the most ambitious version of our mission and enable everyone to reach their full potential. The opportunity ahead is massive for Marketing to further establish and accelerate Google’s leadership position in AI across a range of dimensions and to reach early adopters and developers and inspire them with Google’s investments in AI.

About the Job

The central AI marketing team is the hub for AI launches, bringing technology to developers and early adopters. As the Social Media Manager for Google AI on this team you will drive the channel / content strategy that bolsters Google’s technical leadership and drives social conversation. In this role, you will own the Google AI cross-functional channel, driving content and operations, including developing and executing an always-on editorial calendar, so being able to translate technologies into compelling, simple narratives is a must. You will have a deep passion for AI, both understanding the everyday helpfulness and the under the hood technology that makes these features possible, and a love and understanding of how this conversation is happening on social. You will be resourceful and adept at working cross-functionally to get things done and should be comfortable working with technical product partners as you will also partner with cross-functional Google AI social channel owners across key moments to drive a one Google presence.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems—from the everyday to the epic, from the mundane to the monumental. We approach marketing in a way that only Google can—changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Drive strategy, content development and operations of the Google-AI cross-functional channel, taking an editorial approach to the channel by collaborating with Cross-Product Area (xPA) teams to capture and uncover relevant topics.
  • Drive creative development for the channel, briefing creative partners and leveraging Google’s tools to create content yourself.
  • Manage all approvals for social assets and toolkits, working with cross-functional partners and reviewers, and manage reporting on overall performance of evergreen social activity weekly and monthly in partnership with analysts.
  • Coordinate cross-functional product area topics and big company moments to drive coordination across other AI-social channels and execs / Googlers to drive a one-Google moment, including driving project-trackers for larger launches.
  • Have your pulse on the AI conversation on social amongst AI super-fans and community leaders to drive engagement and ideation of opportunities for Google to join.

Minimum qualifications

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in social media marketing.
  • Experience managing a social channel, including developing and leading high-impact social and content strategies and engaging online communities.
  • Experience in program management or project management.
  • Experience managing cross-functional or cross-team projects.
  • Preferred qualifications

  • Experience with social media content publishing, calendaring, and reporting tools and other native channel platform tools.
  • Experience driving earned conversation on social media and in PR and community engagement.
  • Ability to work across teams, build relationships, collaborate with leaders, and influence across all levels, functions, and geographies.
  • Ability to take initiative with an interest in experimental AI and leaps in technology and using AI tools.
  • Excellent investigative mindset with quantitative reasoning, creativity, written and verbal communication skills.
  • Excellent creative judgment skills, and comfortable guiding development and activations with external agency partners and internal Google teams.
  • Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google\'s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

    Seniority level

  • Not Applicable
  • Employment type

  • Full-time
  • Job function

  • Sales, Advertising, and Marketing
  • Industries : Information Services and Technology, Information and Internet
  • Referrals increase your chances of interviewing at Google by 2x

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