Marketing Director Job at Culture Biosciences in South San Francisco

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About Us

Culture’s mission is to simplify bioprocess development and make it as fast and easy to scale bioprocesses, as it is to scale software. With this mission, Culture’s first offering enables biopharma, biotechnology, and synthetic biology companies to execute their bioprocessing R&D in the cloud. Our clients design, manage, and analyze bioprocess experiments in Culture’s Console web application. Culture’s offering enables customers to focus on designing and improving their processes versus spending time and effort building out their own high-throughput process development laboratories. Customers remotely observe their processes and analyze data while their experiments are executed in Culture’s cloud bioreactor facility in South San Francisco. The facility is enabled by Culture’s proprietary 250mL and 5L single-use bioreactor technology and software systems.

At Culture, we combine our passions for biomanufacturing, engineering, and operations to build new solutions that make bioprocess development faster. We value collaboration for exceptional results, innovate with purpose, and earn our customers’ trust every day.

The Opportunity

Culture Biosciences is looking for a Marketing Director to fuel our inbound lead generation engine and to take our brand to the next level. This opportunity is ideal for an experienced and creative B2B brand builder and / or product marketer who thrives on a combination of building strategic direction and hands-on tactical execution. This role is responsible for creation and execution of all annual strategic marketing plans including all brand development and sales support workstreams to grow Culture Biosciences product and services offerings and to support new product launches. The Marketing Director is a key role within the Commercial Team, reporting to the Senior Vice President of Commercial.

What You'll Do

Strategy Component :

Plan and deliver a comprehensive commercial strategy incorporating insights from market data, trends, competitor activity, qualitative and quantitative marketing research, and industry reports.

Refine brand positioning and customer segmentation to align with the company’s future product and services vision

Design and align annual marketing plan and strategic multi-year brand growth plan with Culture Biosciences Sales, Product Management and Product Development strategic initiatives.

Design and manage marketing frameworks : customer journey and touchpoints mapping, buyer personas and profiles, marketing plan execution dashboard.

Collaborate on Sales Operations strategy, including the development of Salesforce effectiveness metrics.

Strategize on lead generation funnels and conversion optimization in partnership with Sales and Product teams.

Identify and evaluate new market opportunities and target accounts through data-driven analysis.

Provide focused strategic marketing input to align with external commercial partners.

Execution Component

Develop and improve processes and tools for overall marketing operations, campaign management, product marketing, new product launch, sales collaboration, and financial reporting.

Lead the day-to-day execution of brand recognition and preference programs

Develop and implement marketing and product launch plans for new products and services.

Lead the creation and placement of technical content for internal and external communications.

Design and execute on digital marketing projects and campaigns.

Execute social media strategies that expand audience reach and engagement while optimizing campaigns for measurable results in conversions and ROI.

Oversee the full lifecycle of paid search, combining hands-on campaign management with strategic planning to maximize visibility, lead generation, and return on ad spend.

Manage trade shows, conferences, and events participation.

Partner with Sales to ensure the marketing plan is executed in alignment with sales priorities.

Support and collaborate with the business development team as needed.

Manage the interface with marketing automation platforms for lead nurturing and campaign execution.

Coordinate research on industry databases, market reports, and other resources to identify and qualify new sales leads.

Implement and monitor salesforce effectiveness metrics and provide insights to the commercial team.

Oversee the execution of targeted outbound campaigns for lead generation.

Optimize and manage the lead scoring and lead routing processes within the CRM system.

About You

Bachelor's degree in Business, Marketing, Public Relations, Communications, or related field. Advanced technical degree / secondary major in a Life Sciences discipline is highly preferred.

Minimum of 7 years of professional sales, marketing and communications experience within the Life Sciences B2B product and / or services industry is highly preferred.

Experience and strong hands-on familiarity with marketing automation platforms and customer relationship management systems such as HubSpot and Salesforce.

Proven ability to build and leverage marketing and sales analytics to drive effective marketing campaigns.

Familiarity with and proven ability to use AI approaches and platforms to automate various marketing activities for maximum effectiveness and efficiency.

Demonstrated proactive and effective thought leadership to influence senior leaders of an organization.

Strong experience in productive collaboration with Sales teams, Product / Services Management, and Product Development teams.

Willingness to travel up to 25%.

In Return, We Offer a Supportive Environment. We Value

Collaborate for exceptional results. We work across teams and with partners to combine expertise, share ideas, and drive innovation — delivering impactful solutions that improve lives.

Innovate with purpose. We pursue science that matters — driven by a clear mission to develop meaningful solutions that address real patient needs and advance human health.

Earn our customers’ business every day. We build trust through consistent quality, scientific integrity, and responsive support — delivering value that makes us a partner of choice.

Location & Schedule :

We’re ideally looking for someone based in the San Francisco Bay Area who is able to work in person at our office in South San Francisco for 3-4 days per week.

Base Salary Range

Culture Biosciences's compensation package includes market competitive salary, equity for all full time roles, and great benefits. Our expected salary range for this role is $185,000-$220,000 . We are hiring for multiple levels and backgrounds so final offers may vary within the range provided based on experience, expertise, and other factors.

Benefits

Competitive salary and equity compensation

Medical, Dental, Vision, and Life insurance

Medical and Dependent Care FSA (prorated based on start-date)

401(k) plan with company match

Responsible Time Off (non-accrual based) policy, 11 paid company holidays and a week-long winter break

12 weeks of parental leave at full salary

Culture Biosciences provides equal employment opportunities to all employees and applicants. We seek to build a company that promotes inclusion and expands the diversity of our industry as a whole. We encourage people with identities underrepresented in biotech and technology to apply.

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In Summary : Culture Biosciences is looking for a Marketing Director to fuel our inbound lead generation engine and to take our brand to the next level . The Marketing Director is a key role within the Commercial Team, reporting to the Senior Vice President of Commercial . The role is responsible for creation and execution of all annual strategic marketing plans .

En Español : Con esta misión, la primera oferta de Culture permite a las compañías biofarmacéuticas, biotecnológicas y de biología sintética ejecutar su investigación y desarrollo en la nube. Nuestros clientes diseñan, administran y analizan los experimentos de bioproceso en la aplicación web de Culturas Console. Esta oportunidad es ideal para un creador de marca B2B experimentado y creativo y / o vendedor de productos que se desarrolla en una combinación de la construcción de dirección estratégica y ejecución táctica práctica. Este papel es responsable de crear y ejecutar todos los planes de marketing estratégicos anuales, incluidos todos los flujos de trabajo de desarrollo de marcas y soporte a las ventas para hacer crecer las ofertas de productos y servicios de Culture Biosciences y apoyar el lanzamiento de nuevos productos. El Director de Marketing desempeña un rol clave dentro del Equipo Comercial, informando al Vicepresidente Senior de Commercial. Identificar y evaluar nuevas oportunidades de mercado y cuentas objetivo a través del análisis basado en datos. Proporcionar información estratégica de marketing enfocada para alinearse con socios comerciales externos. Componente ejecutivo Desarrollar y mejorar procesos e herramientas para las operaciones generales de marketing, gestión de campañas, comercialización de productos, lanzamiento de nuevos productos, colaboración de ventas e informes financieros. Dirigir la ejecución diaria de programas de reconocimiento de marca y preferencias Desarrollo e implementación de planes de marketing y lanzamientos de producto para nuevos productos y servicios. Liderar la creación y colocación de contenido técnico para comunicaciones internas y externas. Diseñar y ejecutar proyectos de mercadeo digital y campaña. Ejercer estrategias de redes sociales que amplíen el alcance y participación de audiencia al tiempo que optimizan las campaña para obtener resultados mensurables en conversiones y ROI. Supervisar la vida útil de búsqueda pagada, combinando mano a mano la administración de campaña con liderazgo estratégico para maximizar la visibilidad, generar ganancia y rendimiento de anuncios. Gestionar eventos y llevar a cabo reuniones, identificar los resultados de la investigación comercial y otras plataformas de desarrollo de negocios. Implementar y monitorear las métricas de efectividad de la fuerza de ventas y proporcionar información al equipo comercial. Supervisar la ejecución de campañas externas dirigidas para la generación de clientes potenciales. Optimizar y gestionar los procesos de puntuación de leads y enrutamiento de lead dentro del sistema CRM. Sobre tu licenciatura en negocios, marketing, relaciones públicas, comunicaciones o campo relacionado. Se prefiere mucho el título técnico avanzado / secundario importante en una disciplina de ciencias de la vida. Es preferible tener un mínimo de 7 años de experiencia profesional en ventas, mercadeo y comunicación dentro de la industria de productos y / o servicios B2B de Life Sciences. Experiencia y fuerte conocimiento sobre plataformas de automatización de relaciones comerciales y sistemas de gestión de clientes como HubSpot y Salesforce. Probada capacidad demostrada para desarrollar y aprovechar marketing y ventas para impulsar campanias de comercialización efectivas. Familiarización con eficiente análisis de producto y equipos de desarrollo de resultados y plataformas para apoyar a las actividades superiores y aumentar la eficacia y eficiencia productivas. Trabajamos a través de equipos y con socios para combinar experiencia, compartir ideas e impulsar la innovación ofreciendo soluciones impactantes que mejoren las vidas. Innovar con propósito. Seguimos la ciencia que importa impulsados por una misión clara de desarrollar soluciones significativas que aborden las necesidades reales del paciente y promuevan la salud humana. Ganamos los negocios de nuestros clientes todos los días. Construimos confianza mediante calidad constante, integridad científica y apoyo receptivo brindando valor que nos convierte en el socio de elección. Ubicación y horario : Idealmente estamos buscando alguien basado en el área de la bahía de San Francisco que sea capaz de trabajar en persona en nuestra oficina en South San Francisco durante 3-4 días por semana. Buscamos construir una empresa que promueva la inclusión y amplíe la diversidad de nuestra industria en su conjunto.