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B2B Outbound Marketing Manager

B2B Outbound Marketing Manager

VirtualVocationsAppleton, Wisconsin, United States
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A company is looking for a B2B Outbound Marketing Automation Manager.

Key Responsibilities

Lead and mentor the Outbound Marketing Automation and Marketing Research teams, overseeing daily operations

Manage the end-to-end outbound marketing strategy, focusing on scalable, automated campaigns across various B2B channels

Collaborate with the Marketing Research team to analyze campaign data and identify high-value accounts, ensuring alignment with broader sales strategies

Required Qualifications

3+ years of experience in B2B outbound marketing, with at least 1 year in a management role

Proven experience as a people manager, leading both direct and indirect reports

Expertise in automation-driven outbound campaigns, particularly with LinkedIn outreach

Strong analytical skills to interpret data and identify trends for optimization

Passion for outbound marketing, with a focus on emerging trends and best practices

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B2b Marketing Manager • Appleton, Wisconsin, United States

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