Digital Product Marketing Consultant

Product Marketing Consultant

When you join Caterpillar, you're joining a global team who cares not just about the work we do but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Caterpillar Inc. is seeking a distinguished Product Marketing Consultant to oversee the strategic marketing initiatives and execution for a newly developed ERP / CRM platform based on Microsoft Dynamics 365, designed specifically for Caterpillar Dealers. This includes developing and executing go-to-market plans for our ERP / CRM platform, turning tech talk into everyday benefits, and launching campaigns that get Caterpillar dealers excited and on board.

This role will be focused on creating content that's clear and engaging to read or watchfrom websites and blogs to emails and presentations. You'll make sure everything hits the right note for both dealership leaders and engagement teams, keeping things simple and effective. This in-person position demands a high level of creativity, strong design acumen, and deep knowledge of contemporary digital product marketing. The role is hands-on, with an expectation to actively use the product and leverage a variety of tools to create engaging product marketing content that makes complex capabilities easy to understand.

If you've got a knack for blending sharp B2B product marketing skills with the energy and creativity of consumer-focused campaigns, this role could be a great fit. We're looking for someone who can make complex ideas simple and engaging.

What You Will Do :

• Formulate and administer comprehensive product marketing strategies for the ERP / CRM platform. Effectively translate technical specifications into customer-oriented advantages and orchestrate coordinated product launch campaigns to enhance adoption among Caterpillar dealers.
• Produce persuasive, clear, and engaging communications across a spectrum of channelsincluding websites, blog articles, email campaigns, presentations, and more. Develop exemplary content designed to resonate with both dealership leadership and sales teams, upholding the highest standards of clarity and simplicity.
• Partner daily with product managers and engineers to convert product roadmaps, release notes, and technical features into clear value stories, visuals, and demos for executive and end user audiences.
• Cooperate with designers, and frequently act in a design capacity, to generate visually compelling marketing materials (slide presentations, web pages, user guides, videos, etc.). Apply advanced B2C design principles, ensuring that all assets are consistent with established branding guidelines and exhibit visual distinction.
• Regularly collect dealer insights and data to inform and refine ongoing marketing strategies. Conduct in-depth analyses of market dynamics, customer challenges, and competitive offerings to establish robust product positioning and differentiation.
• Prepare and deliver sophisticated presentation decks and product demonstration narratives that parallel the standards of leading consumer product launches. Clearly articulate compelling value propositions to executive stakeholders and end-users.
• Define, monitor, and assess key performance indicators (KPIs) related to marketing initiatives (including lead generation, engagement, and conversion rates). Employ data-driven approaches and AI-enabled analytics to enhance strategies and maximize return on investment.

What You Will Have :

Considerations For Top Candidates :

Summary Pay Range : $110,520.00 - $165,840.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits : Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at .

Posting Dates : October 17, 2025 - November 2, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen. Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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