Head of Growth Marketing

At Hi Marley, we’re not just a technology company—we’re on a mission to revolutionize the insurance industry with our conversational platform that makes communication simple, efficient, and delightful. Built for carriers, powered by SMS, and designed by insurance experts, Hi Marley connects people through seamless, friendly conversations that save time, money, and hassle. Our platform helps insurance carriers strengthen customer relationships while streamlining operations. With a focus on collaboration, coaching, and powerful analytics, we deliver the insights insurance teams need when they need them—creating a smooth, frictionless experience for customers along the way.

As we continue to grow, we’re looking for a Head of Growth Marketing who shares our passion for innovation and customer delight. In this high-visibility leadership role, you'll have the opportunity to build the demand generation function from the ground up, driving long-term growth by creating integrated programs that drive net-new logo acquisition and customer expansion efforts.

What You’ll Do :

Build an Account-Based Marketing (ABM) Strategy :

• Define and implement an Account-Based Marketing (ABM) strategy to drive sustainable revenue growth in partnership with Sales and Executive Leadership.
• Align marketing initiatives with Target Account Lists, recommend the appropriate ABM tooling given our size and stage, measure impact of programs on pipeline progression, deal velocity and account penetration.
• Understand the current Sales process and stages and determine where Marketing can help unlock additional value by supporting Sales as opportunities are identified and progress.
• Develop marketing programs to increase the new logo pipeline and customer expansion revenue, aligning with growth objectives (50% YoY growth, 3x Pipeline Coverage).
• Partner with Brand & Comms team to ensure content and thought leadership strategy adequately supports demand generation and pipeline creation needs.
• Work alongside Sales and Go-to-Market Operations to define and build a repeatable, scalable outbound motion to support net-new logo acquisition.
• Ensure that Marketing and Sales are connected on the prospecting strategy and partner with Go-to-Marketing Operations on the build-out of prospecting and nurture playbooks.

Scale Marketing Operations :

Evolve Hi Marley’s Field Marketing Strategy :

What We’re Looking For :

Who We Are : Hi Marley has three core values that are the foundation of our company culture, which every employee embodies :

Benefits and Perks : On top of an exciting, supportive and intellectually curious workplace, we provide :

Hi Marley is proud to be an equal employment opportunity employer. We celebrate diversity and do not discriminate based on gender, sexual orientation, gender identity, religion, race, veteran status, disability status, or any other characteristic protected by applicable law. We are committed to building an inclusive work environment representing a variety of backgrounds, perspectives, and skills, where all employees are encouraged to be their authentic selves.

Hi Marley participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information, please review the documents under "E-Verify Poster" here : https : / / e-verify.uscis.gov / web / OnlineResources.aspx

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