Head of Performance Marketing

Job Description

Job Description

Job Title : Head of Performance Marketing

Location : On-site Boston, MA

Position Type : Full-time – Exempt

About Flexcar

Flexcar is completely reimagining car ownership. We offer the world’s first month-to-month car lease, with insurance and maintenance included. Members can swap cars anytime as their needs change, without the commitment or hassle of traditional car ownership. By combining operational expertise with technology, data, and AI, we’re transforming every aspect of the customer journey and delivering a more affordable, flexible, and hassle-free alternative to buying or leasing.

Role Overview

As Head of Performance Marketing, you will own the strategic vision, execution, and optimization of Flexcar’s paid marketing acquisition channels. You’ll directly manage a substantial paid media budget and hold channel‑level P&L accountability, constantly reallocating dollars to the highest‑ROI opportunities to drive sustainable member growth at an efficient blended CAC. You’ll partner closely with Finance, Risk, Operations, Care, and Brand to ensure every marketing dollar accelerates Flexcar’s long‑term growth goals.

Key Responsibilities

• Channel Ownership & Strategy

Set the holistic paid‑media strategy, leveraging all channels—from mass reach media (e.g., TV, billboards, podcasts) to precision digital buys (e.g., paid social, paid search, programmatic)—to maximize incremental orders and LTV‑to‑CAC.

Develop and maintain a unified KPI dashboard providing real-time visibility into channel performance.

Closely partner with Finance on forecasting, budgeting, and spend optimization.

Mentor, develop, and grow the performance marketing team.

Qualifications

6+ years of proven experience leading full‑funnel marketing at high-growth, consumer-facing companies (subscription or D2C preferred).

Expert-level proficiency in digital analytics (e.g., Sigma, FullStory, etc.), SQL querying, Excel modeling, and regression analysis.

Proven experience owning channel-level P&Ls, comfortable with financial modeling and performance forecasting.

Outstanding cross-functional collaboration skills; comfortable communicating strategic recommendations to executive stakeholders.

What Tops Off the Tank :

Flexcar is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Flexcar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Flexcar is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Flexcar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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