Liquid Advertising, Inc. is hiring : Digital Media Strategist in El Segundo

Overview

Base pay range : $75,000.00 / yr - $90,000.00 / yr. This range is provided by Liquid Advertising, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

First, a little about us : Born in 2000 as an ad agency for the video game community. Ad agency partner for Indiana Jones, Doom, Starfield, Magic : The Gathering, Sonic, Final Fantasy and more. See our work at www.liquidadvertising.com. Our clients are growing quickly - and so are we. This position will report to our headquarters in El Segundo.

If you're a seasoned media professional with a passion for gaming, advertising, and data, it's time to level up with us! We put data-driven insights, analytics, and player behavior at the core of everything we do. More than just a media agency, we operate like a laboratory - constantly testing, refining, and evolving our approach to be the best possible extension of our clients\' teams. By deeply understanding player motivations and market dynamics, we craft strategies that turn games into cultural phenomena. From high-level strategic planning to executing precision-targeted digital campaigns across display, social, page takeovers, digital video, and beyond, we make every decision with data, impact, and innovation in mind.

What\'s this position about?

As a Media Strategist, you will be responsible for developing, executing, and optimizing comprehensive media strategies for our clients. You will leverage your expertise in paid media operations, campaign analysis, and strategic planning to drive results. You\'ll manage campaigns from conception to reporting, ensuring alignment with client objectives and agency best practices. You will collaborate extensively with internal teams and may have opportunities for client-facing interactions.

What you\'ll do

• Develop, execute, and manage innovative, data-driven paid media strategies across various digital and traditional channels (e.g., social, display, video, programmatic, influencer).
• Own the end-to-end campaign lifecycle, including planning, setup, trafficking, QA, monitoring, optimization, and reporting.
• Conduct in-depth market research, competitive analysis, and audience segmentation to identify strategic opportunities and inform campaign development.
• Analyze campaign performance data to generate actionable insights and provide strategic recommendations for optimization and future campaigns.
• Manage campaign budgets effectively, ensuring optimal pacing, spend allocation, and achievement of KPIs.
• Collaborate closely with internal teams (e.g., creative, analytics, account management) to ensure integrated and impactful campaign execution.
• Prepare and present strategic recommendations, campaign performance reports, and insights to internal stakeholders and potentially clients.
• Stay at the forefront of emerging trends, tools, platforms, and best practices in digital media, advertising technology, and the gaming industry.
• Mentor and guide junior team members, fostering a culture of learning and excellence.
• Contribute to new business pitches and proposals as needed.

Please note this is an opportunity to join our media buying teams, not for creative strategy / execution.

Requirements

Benefits

What\'s in it for you?

Our stance

Liquid Advertising is committed to creating an anti-racist, anti-sexist environment. We\'re building an ad agency where committed and creative people from all backgrounds can do their best work.

We\'re looking forward to meeting you!

No agencies, please. This is a pretty good representation of this position\'s responsibilities but is not a comprehensive job description. Duties, clients, and team assignments may change as assigned. We regret we cannot consider applicants outside of the United States or those requiring visa sponsorship for this role.

Seniority level

Employment type

Job function

#J-18808-Ljbffr