Associate Director, Regional Marketing & Product Management, Catalog Products

Job Description

Job Description

About GenScriptGenScript Biotech Corporation (Stock Code : 1548.HK) is a global biotechnology group. Founded in 2002, GenScript has an established global presence across North America, Europe, the Greater China, and Asia Pacific. GenScript's businesses encompass four major categories based on its leading gene synthesis technology, including operation as a Life Science CRO, enzyme and synthetic biology products, biologics development and manufacturing, and cell therapy.GenScript is committed to striving towards its vision of being the most reliable biotech company in the world to make humans and nature healthier through biotechnology.About ProBioProBio proactively provides end-to-end CDMO service from drug discovery to commercialization with proactive strategies, professional solutions and efficient processes in cell and gene therapy, vaccine, biologics discovery and antibody protein drug to accelerate drug development for customers. ProBio's total cell and gene therapy solution covers CMC of plasmid and virus for IND filing as well as clinical manufacturing and commercial manufacturing.

Position : Associate Director, Regional Marketing & Product Management

Location : Piscataway, New Jersey

Report to : Global Head of Catalog Products Marketing

The estimated salary range is $90,000 - $140,000 based on experience level.

Position Summary :

We are seeking a commercially savvy and scientifically grounded Associate Director of Regional Marketing & Product Management to lead the strategy and execution for our reagents (molecular biology, antibodies, proteins, cell lines) and instrumentation (purification systems, western blotting solutions, and cell isolation platforms) in US, EU and APJ.

This role combines regional product management with field marketing leadership, serving as the key driver for portfolio success in the region. You will be responsible for defining product strategy regionally, executing go-to-market plans, collecting market intelligence, and ensuring alignment across sales, marketing, and product development teams.

Key Responsibilities :

1. Regional Product Strategy & Lifecycle Management

• Serve as the regional product owner for assigned reagent and instrument portfolios.
• Define and execute regional product strategy, roadmap priorities, and lifecycle plans in alignment with global marketing and R&D.
• Assess market trends, unmet needs, and competitive positioning to drive innovation and growth.

2. Go-to-Market Planning & Launch Execution

3. Voice of the Customer & Market Intelligence

4. Cross-functional Collaboration & Sales Support

5. Regional Campaign & Demand Generation

6. Scientific Engagement & Market Development

Qualifications :

Education & Experience ：

Skills & Competencies :

Other Requirements ：

Preferred Experience :

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GenScript USA Inc / ProBio Inc. is a proud equal opportunity / affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic / civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

GenScript USA Inc. / ProBio Inc. maintains a drug-free workplace.

Please note : Genscript USA Inc. / ProBio Inc. will only contact candidates through verified application sources. GenScript / Probio does not request personal information from candidates through individual email or any other platform.