Marketing Specialist, Housing & Residence Life

About Us

Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia . We are searching for talented people to join Kennesaw State University in our vision . Come Take Flight at KSU!

Location

(Primary Location for Job Responsibilities)

Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144.

Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.

Department Information

DEPARTMENT SPECIFIC TASKS AND RESPONSIBILITIES :

1. Works independently as the liaison to the assigned Business Services department(s) (which may include one or more of the following areas, Financial Aid, Housing and Residence Life, University Dining, Retail Services, Parking and Transportation, Talon One Service Center, Talon, Card Services, Door Access, Community and Profession Education, etc.)

2. Develops and maintains strong partnerships within the assigned department(s), understanding key business strategies, objectives, and project expectations to support marketing efforts and goals

3. Develops and manages comprehensive marketing strategy for assigned department(s), including campaigns, projects, digital marketing efforts, events, and more to help department(s) meet their objectives

4. Works with department leadership to plan, create, and evaluate strategic communications initiatives to drive engagement

5. Plans and manages project communications, monitoring project status, proactively managing changes, and communicating regularly between assigned department(s) and marketing team

6. Develops content ideas and works with creative team to produce graphics for both digital and print materials

7. Works with communication team to create copy for print, email, social, etc. for various target audiences with various goals for the assigned department(s)

8. Works with digital marketing team to utilize email, web, and social media to drive users to the assigned department, enhance the brand and promote events and programs

9. Coordinates and runs meetings with departmental leadership to review communications, updates and goals of departments

10. Oversees the production process, day-to-day project activities and provides analytical data analysis for marketing materials related to assigned department(s)

11. Creates, plans, and executes engaging and interactive content strategy to enhance the assigned departments goals

12. Ensures evaluation and analysis of marketing initiatives to determine the effectiveness of implemented strategies

Job Summary

Performs marketing analysis to determine enrollment growth strategies at the department, unit, and / or college level. Creates marketing campaigns through various formats including website and print materials and analyzes data to determine effectiveness. Develops and manages the advertising message and concept direction ensuring brand consistency across marketing channels.

Responsibilities

KEY RESPONSIBILITIES : -

1. Develops, implements, and executes assigned department marketing plans and strategies

2. Organizes and oversees multi-channel marketing campaigns to grow business and meet project goals

3. Directs implementation of best practices through appropriate media channels

4. Analyzes overall marketing plan and performance adhering to deadlines and requirements

5. Drafts lead engagement and relationship management strategies leveraging technology

6. Collaborates with SEO and digital teams to develop website effective content strategy

7. Responsible for the maintenance of the assigned marketing campaign budgets

8. Writes compelling items for a variety of marketing channels

9. Collaborates with key supplier partners to build and optimize customer experience and satisfaction

10. Shares knowledge and experiences with marketing peers and assists with cross promotion programs

Required Qualifications

Educational Requirements

Bachelor's degree from an accredited institution of higher education in Marketing, Business, or related field

Required Experience

Three (3) years of experience in building complex marketing programs and campaigns within multiple channels.

Preferred Qualifications

Preferred Educational Qualifications

An advanced degree from an accredited institution of higher education in a related field

Preferred Experience

Previous Marketing experience in higher education

Experience in advanced Google Analytics, and BrightEdge or similar SEO platforms

Previous experience in project management, social media, event planning, print, and direct mail

Experience with graphic design and layout, publishing, copyright and open access, metadata, writing, editing and accurately proofreading information

Knowledge, Skills, & Abilities

ABILITIES

Able to conduct and utilize various market research techniques and data analysis

Able to facilitate complex marketing campaigns and project management

Able to participate in local, regional, national, and international discussions and initiatives

regarding standards, best practices, and new concepts related to recruitment and retention

Able to research, write and edit original content for print, online, multi-media and social media

Able to handle multiple tasks or projects at one time meeting assigned deadlines

KNOWLEDGE

Knowledge of strategic and operational planning for campaigns and marketing projects

Knowledge of traditional and emerging marketing channels

Familiar with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

SKILLS

Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills

Proficient with computer applications and programs associated with the position (Microsoft Office suite, HTML / web design, Adobe Creative suite, SEO, and Google Analytics)

Skilled in the development and execution of marketing plans and strategies

Strong attention to detail and follow up skills

Strong coaching and negotiation skills

Strong customer service skills and phone and e-mail etiquette

USG Core Values

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https : / / www.usg.edu / policymanual / section8 / C224 / #p8.2.18_personnel_conduct .

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https : / / www.usg.edu / policymanual / section6 / C2653 .

Equal Employment Opportunity

Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community.

For additional information on this policy, or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 225, eeo@kennesaw.edu.

Other Information

This is not a supervisory position.

This position has financial responsibilities.

This position will be required to drive.

This role is not considered a position of trust.

This position does not require a purchasing card (P-Card).

This position may travel 1% - 24% of the time

This position does not require security clearance.

Background Check

Standard Enhanced

Education

MVR

9 Panel Lab Drug Test

Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening

results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.

All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and / or verification of academic credentials.

https : / / www.usg.edu / hr / assets / hr / hrap_manual / HRAP_Background_Investigation_Employment.pdfhttps : / / www.usg.edu / hr / assets / hr / hrap_manual / HRAP_Background_Investigation_Employment.pdf