Demand Generation Lead- HR

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About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About The Role

As Rippling’s Demand Generation Lead, you’ll build programs to drive new sales pipeline for our HR audience, with an emphasis on nurturing prospects from awareness to closed-won business. You’ll develop a variety of content and campaign types to deploy across multiple channels to achieve funnel growth. In addition, you’ll build repeatable campaign motions that will enable rapid deployment and predictable results. The role is deeply cross-functional. Expect daily collaboration with brand, content, growth, ops, analytics, product, and sales to build the engine. This role sits on the Marketing team.

What You Will Do

• Develop and execute the strategy for demand gen campaigns that span promoted content, webinars, ebooks, paid ads, field events, ABM, content syndication, inbound and outbound sales activations, and more. You’ll do this across always-on programs and the demand gen plays laddering up to integrated campaigns.
• Own campaign execution from end-to-end - from concept and planning, to development, production, launch and follow-up.
• Create a campaign calendar and build systems and processes that allow our demand gen efforts to scale over time.
• You’ll partner directly with SDRs on the demand gen campaigns you're running to set them up for success and build a virtuous feedback look on what works and what doesn’t, iterating over time.
• You’ll analyze your campaign performance to understand how different programs impact funnel performance to accelerate growth. This includes shifting priorities to areas with higher returns and optimizing via testing and learning.
• You’ll share your wins and losses and report on campaign performance to help the broader marketing team set strategy and plan effectively.

What You Will Need

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is : $126,000 - $220,500 USD per year (US Tier 1)

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